Saturday, February 06, 2010
Friday, February 05, 2010
US teens don't blog, don' twitter.
Only 14% blog and 8% tweet. 73% use social networks. Speaking of Twitter, a Pew researcher commented that teens may have a "reluctance to put their thoughts on such a public forum when they can post them to their Facebook page instead". Didn't Mark Zuckerberg announced the end of privacy?
Sunday, December 13, 2009
Forget tablet PC, here comes "sixth sense" technology.
"Pranav Mistry demos several tools that help the physical world interact with the world of data -- including a deep look at his Sixth Sense device and a new, paradigm-shifting paper "laptop". Originally read on the Economic Times, on the recommendation of Professor Rao.
Tuesday, December 01, 2009
Wednesday, November 18, 2009
Climate change: Are you thinking in rows or columns?
Decision science applied to climate change. You can't argue with logic. A must watch video for all the skeptics.
Thursday, October 15, 2009
The Trafigura debacle
When ethics and PR collide, a lesson for business and communication students: Own up to your mistakes and proactively remedy the situation you created instead of attempting to conceal it. That stuff worked when we had a handful of TV channels and a few newspapers, not with millions of citizen journalists. Great account on the Guardian.
Monday, October 12, 2009
Climate Cover-Up by Oil lobby
The American Petroleum Institute increased its lobbying budget by 82 percent in the second quarter of 2009, relative to 2008... Makes you think.
Climate Cover Up: the crusade to deny global warming
In his new book, 35-year public relations veteran Jim Hoggan chronicles the history of unethical PR through the years, using the attack on climate change science as the most relevant, contemporary example. Watch this video interview where Jim talks about what he calls the "Philip Morris theory" – a strategy corporations use to cloak their spin with the legitimacy of science.
Tuesday, October 06, 2009
Federal Trade Commission to force bloggers' endorsement disclosure
"Bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service." At last... BBC News. Disclosure: I have no connection with the FTC or the BBC.
Sunday, September 13, 2009
Top 10 bizarre wine names
This was sent to me by my friend El Blogador. In order of bizarreness?
- Fat Bastard (I tried the Shiraz. Quite good and affordable)
- Bitch
- Le Vin de Merde ("the shitty wine" in French...)
- Oops
- Arrogant Frog
- Elephant on a tightrope
- Frog's piss
- Cleavage Creek
- Mad Housewife
- Blasted Church (this is probably banned in the US. See my next post).
Friday, September 11, 2009
Carrier pigeon beats Internet in race to transmit data
Fantastic PR stunt from a South African IT company frustrated with their local ISP.
Thursday, September 10, 2009
Friday, September 04, 2009
Men lose their minds speaking to pretty women
"Research shows men who spend even a few minutes in the company of an attractive woman perform less well in tests designed to measure brain function"... My wife probably put it on my poor English. Telegraph again.
Youtube to stream movies?
At last, a legal way to watch on-demand movies online. The $4 price tag will not be a deterrent if streaming quality and speed is higher than the current alternatives. Will the movie moguls play ball? Telegraph.
Sunday, August 30, 2009
Thursday, August 27, 2009
The best diving spot in Asia?
The Cacao Pearl island is located off the western shores of Busuanga in Northern Palawan. It would be presumptuous to say that it is the best diving spot in Asia but it is probably the best-kept diving secret in the region. Palawan has over 2,000 kilometers of irregular coastlines, dotted with 1,780 sugar white sandy beaches islands, islets and rocky coves. It also hosts two world heritage sites for diving enthusiasts:
o The Puerto Princesa Subterranean River National Park (UNESCO World Heritage Site) features a large limestone karst landscape with one of the World’s longest underground navigable rivers (8.2km). The site contains a full mountain to sea ecosystem.
o The Tubbatha Reef Marine Park (UNESCO World Heritage Site) covers 332km2 including the North and South Reefs. The site is an excellent example of a pristine coral reef with a spectacular 100M perpendicular wall, extensive lagoons and two coral islands. (tie in with my section on Tubbatha)
Most divers come here to explore shipwrecks. During WWII, the American fleet sank 24 Japanese warships in the area, 12 of them in conveniently shallow water, including swim throughs, technical and Nitrox dives and shallow novice dives and all within a 1.5 hour boat ride in a wide arc around the south side of Busuanga Island. Turning a former war theatre into a divers paradise.
The Cacao Pearl is the ideal base to explore the region’s diving hotspots and indulge in all kind of environmentally friendly marine activities. The Cacao Pearl island hosts eight beaches, secluded coves and crystal clear waters with 30 feet plus of visibility. We have and extensive fringe reef system, allowing you to leisurely slip into the water right off the beach with your snorkel and mask on, and straight into warm waters and a cornucopia of exotic fish and coral. Spot and swim with gentle whale sharks, playful dolphins and a variety of underwater residents such as dugongs, clown fish, lapu-lapu fish, squid, parrot fish, lion fish, glass shrimps, turtles…
The resort will host a PADI 5 star accredited dive centre with resident diving and surfing instructors. Marine activities will include deep-sea sport fishing (catch and release), non-motorised water sports such as house reef snorkelling, kayaking, hobie cats, surfing, kite surfing and wind-surfing. Guests will enjoy regular dive expeditions to the only marine World Heritage site in Asia, Tubbataha reef and the world famous Apo reef located in the Mindoro Straight as well as snorkelling safaris to ancient and protected fringe reef systems, walls, caves, shallow World War II wrecks, and turtle and dugong (manatee) feeding grounds.
A pier and mooring buoys will welcome visiting leisure crafts.
o The Puerto Princesa Subterranean River National Park (UNESCO World Heritage Site) features a large limestone karst landscape with one of the World’s longest underground navigable rivers (8.2km). The site contains a full mountain to sea ecosystem.
o The Tubbatha Reef Marine Park (UNESCO World Heritage Site) covers 332km2 including the North and South Reefs. The site is an excellent example of a pristine coral reef with a spectacular 100M perpendicular wall, extensive lagoons and two coral islands. (tie in with my section on Tubbatha)
Most divers come here to explore shipwrecks. During WWII, the American fleet sank 24 Japanese warships in the area, 12 of them in conveniently shallow water, including swim throughs, technical and Nitrox dives and shallow novice dives and all within a 1.5 hour boat ride in a wide arc around the south side of Busuanga Island. Turning a former war theatre into a divers paradise.
The Cacao Pearl is the ideal base to explore the region’s diving hotspots and indulge in all kind of environmentally friendly marine activities. The Cacao Pearl island hosts eight beaches, secluded coves and crystal clear waters with 30 feet plus of visibility. We have and extensive fringe reef system, allowing you to leisurely slip into the water right off the beach with your snorkel and mask on, and straight into warm waters and a cornucopia of exotic fish and coral. Spot and swim with gentle whale sharks, playful dolphins and a variety of underwater residents such as dugongs, clown fish, lapu-lapu fish, squid, parrot fish, lion fish, glass shrimps, turtles…
The resort will host a PADI 5 star accredited dive centre with resident diving and surfing instructors. Marine activities will include deep-sea sport fishing (catch and release), non-motorised water sports such as house reef snorkelling, kayaking, hobie cats, surfing, kite surfing and wind-surfing. Guests will enjoy regular dive expeditions to the only marine World Heritage site in Asia, Tubbataha reef and the world famous Apo reef located in the Mindoro Straight as well as snorkelling safaris to ancient and protected fringe reef systems, walls, caves, shallow World War II wrecks, and turtle and dugong (manatee) feeding grounds.
A pier and mooring buoys will welcome visiting leisure crafts.
Monday, August 24, 2009
Fiat building first consumer generated car
I am a great fan on how Fiat, which was left for dead a decade ago has reinvented itself and is now reinventing the industry. Just saw this on my Facebook feed, from old colleagues at Aegis Media:
"Working with Sao Paulo-based AgenciaClick, part of Aegis Group's Isobar network of digital agencies, Fiat started a website this month requesting ideas for the work-in-progress Fiat Mio." Fiat's marketing director in Brazil said "There are small things that don't cost much and bring great satisfaction to consumers, but haven't been given much attention. A lot of their ideas will end up going into our cars." Full article in AdAge.
"Working with Sao Paulo-based AgenciaClick, part of Aegis Group's Isobar network of digital agencies, Fiat started a website this month requesting ideas for the work-in-progress Fiat Mio." Fiat's marketing director in Brazil said "There are small things that don't cost much and bring great satisfaction to consumers, but haven't been given much attention. A lot of their ideas will end up going into our cars." Full article in AdAge.
Friday, August 21, 2009
First Video ad in a print magazine
First appearance on US publication Entertainment Weekly on September 11 (odd choice of date...). The specs: 2.7mm thick screen with 320x240 resolution, 2 inches by 11/2 inch display size, the rechargeable battery lasts for about 70 minutes and it has a chip similar to those of these annoying greeting cards. No mention of speakers. Advertisers are CBS and Pepsi. From the BBC, MediaPost and CNET.
Wednesday, August 19, 2009
5 reasons why I like to read Monocle
o Founder is also the founder of Wallpaper, arguably the most influential design & lifestyle magazine.
o It is not about fashion (fashion is for suckers) but about style - and about business, current affairs, culture…
o Finally, a magazine that recognizes Tokyo as one of the coolest cities on the planet. And I won’t use the word “sick” to mean “cool” as I am comfortable with my age.
o It launched when everyone thought print media was dead.
o Its website doesn’t give away much, if you want the stories, buy the magazine. A model for other publications struggling to adapt to the digital age?
o It is not about fashion (fashion is for suckers) but about style - and about business, current affairs, culture…
o Finally, a magazine that recognizes Tokyo as one of the coolest cities on the planet. And I won’t use the word “sick” to mean “cool” as I am comfortable with my age.
o It launched when everyone thought print media was dead.
o Its website doesn’t give away much, if you want the stories, buy the magazine. A model for other publications struggling to adapt to the digital age?
Social Mention: Total social media metrics solution.
Social Mention is a “social media search platform that aggregates user generated content from across the universe into a single stream of information”. It includes Twitter, Youtube, Facebook, blogs… I haven’t delved down into the methodology behind passion, sentiment, reach and strength but I like the dashboard and the breadth of sources covered. So far the best I have seen for free users and marketers on a budget.
Above is a screenshot of a social media search on "Cacao Pearl", our flagship luxury eco-resort project.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsNtpzJeZ6hSwMGQFdlOK-7FZEeiGqiRy3Ll95bJYX_CsmAK3Ni0K3NU0h0AuGnUblsCEmc5liKwe19MLtD5wjrparAisPB34NEZ91iVT1G0O9y7xvZtsZfaxK2JtLkiVzLjZNQg/s400/socialmention.jpg)
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