iGoogle

Customise your Google homepage with dozens of widgets through iGoogle. I like the fact that I can access my Yahoo!, MSN Hotmail and Gmail accounts on one page. This type of personalisation has been around for a decade and most "portals" provide it but somehow iGoogle has the extra "cool" factor that will make me use it past its novelty factor.

Steve Jobs: Stanford's commencement speech

Very inspirational.

Online adspend up to more than £2bn in UK

UK advertising expenditure on the internet increased by almost 50% in 2006 to over £2bn, while most other media suffered a decrease in revenue. Via BrandRepublic.

Engadget send Apple's shareprice tumbling

Neville Hobson posts on how an incorrect memo about iPhone and Leopard's delays leaked from Apple employees and found its way to Engadget, causing Apple's shareprice to dip momentarily (yet dramatically). I don't have information as to whether Engadget's post was solely responsible for that, or whether the memo reached investors through other channels, but it's a startling reminder of disapearing boundaries between internal and external communication and of the influence of blogs on corporate matters.

Via an email from El Blogador.

Youtube water and whisky experiment highlights failings of science teaching in the West

How to transfer the content of the glass of water into the glass of whisky and vice-versa, without an additional glass?

What's even more entertaining is to read comments to that simple physics experiment: "it's magic!", "it's a fake!". This is a nice segway to this article that compares science curriculum for 14 years old students in the UK and China.

MIT Scratch

Scratch is a free programming tool developed by MIT that allows anyone to create their own animated stories, video games and interactive artworks.

Flickrvision

Flickrvision is a mashup between Google maps and Flickr. Watch pictures based on their origin in real time, as they are posted. Pretty cool.

Via El Blogador

New MBA online community

MBAmarket.com is a brand new online community for potential MBA students, current MBA students, and MBA alumni. Just been launched by a Kellogg alumni. He is looking for some users to help test and populate the site.

France has spoken...

... and has given Nicolas Sarkozy with over 53% of votes a mandate to reform France (click "Watch Sarkosy speech"). Congratulations Monsieur le President!

Most popular French blogs

According to Wikio. Politics and technology are most popular themes in the top ranks.

Half of social network users dismiss ads

Half of social network users dismiss advertising found on social networks, according to NMA and YouGov. 2/3rds have seen ads but 49% said they were ummemorable. Only 10% rate ads on social networks as trustworthy, 11% rate them as informative.

Useful stat: 36% of US web users consult Wikipedia regularly

From e-consultancy.

The best cooking shows are British

Tags: posh nosh, cooking, cuisine

1st round of French elections: encouraging yet worrying

Nicolas Sarkozy,: 30.5% v. Segolene Royal: 25.7%. Two diametrically opposed visions of the world will clash in the second round of the French presidential elections.

I am encouraged that Sarkozy won what is probably the highest score for a "RPR now UMP"* candidate in the first round for the last 20 years. I am concerned about what Bayrou's supporters will do next with their votes, given that they didn't really think that through in the first round. Many socialists voted Bayrou believing he would have a better chance to beat Sarkozy in the second round...

Royal, since she has no program that any decent economist would support is building an "all but Sarkozy" coalition. I watched the live BBC 24 coverage of the elections and apparently, French people now understand that they need to change if they want to survive in the 21st century. Royal is positioning herself as the agent of "gentle change" as opposed to Sarkozy's more "brutal" methods.

Mathematically, if Sarkozy does not win Bayrou's voters, he will lose to Royal. Now imagine France as a car whose handbrake has been released, sliding slowly downhill towards a cliff. Voting Royal is like pressing the accelerator with both feet.

* Let's compare UK and French political parties: the UMP, which is "right wing" in France would be at the left of "New Labour". That's how liberal we are. Royal's supporters would be speaking standing on a box in Hyde Park corner.

Tags: sarkozy, royal, french elections, elections francaises

French elections: an analysis for French expatriates.

George Walden thinks that France is a "vegetating catastrophe". I agree that the country is in worst shape that it seems, especially when seen from outside. But there could be a glimmer of hope if the France that is prevented from working prevails over the France that holds on to its “avantages acquis”. Will it ever happens? French politicians know what to do to alleviate France’s ills, they just don’t know how to get re-elected after doing it. I followed the campaign through soundbites gleaned on the French and foreign press online so that makes me more qualified than the average voter to give you my political analysis on what’s on offer this week-end:

• François Bayrou

Not sure I understand what his program is about. I know he likes horses and wants a government of consensus with the left and the right. Not a recipe for change to me. But French people love that: more of the same. Likely to be in the second round. Out.

• Olivier Besancenot

I knew many people like him when I was in high school. They spent their days sitting down in cafes, smoking cigarettes, wearing black turtle necks and talking about how great the communist revolution was. I guess most work for the French post office now. Out.

• Jean-Marie Le Pen

He has been consistent for a few decades: boot all immigrants outside France. 15% of French people are ready to vote for him. When I said the country was in worst shape than it seems… Out.

• José Bové

Made his political career out of smashing McDonald’s windows. Out.

• Marie-George Buffet

Mainstream communist party. Out.

• Arlette Laguiller

Famously said that CEOs of companies that made profits yet fired employees should be jailed. She is a “French Trotskyist communist politician”. There are not enough goulags in France for the program to work. Out.

• Frédéric Nihous

Never heard of him before. Hunting party (people who like to kill other forms of life for fun). Out.

• Gérard Schivardi

Another Trostkyist … Out.

• Viscount Philippe de Villiers

The French revolution abolished the monarchy 218 years ago. Out.

• Dominique Voynet

Green candidate. Don’t know what her program is. Out.

• Ségolène Royal

She definitely campaigns for change: Turning the clock back to 1970’s style of French socialism with a bloated state, massive handouts, more taxes and protection from the “evils of liberalism”. Wrong analysis of the problems and wrong solutions. Since she is one of the top three candidates likely to go into the second round, it is fair to say that her election would probably be the worst thing that could happen to France. At least Bayrou would sit on his hands for five years… Out.

• Nicolas Sarkozy

I have being contaminated by the evils of liberalism therefore only Sarkosy’s program seems to make some sense to me (and I stress “some”). Yet I don’t think France as a society is ready for it. Only 36 percent of French people think that “a free market economy” is the best system compared with 65 percent in Germany, 66 percent in Britain and 74 percent in China... Furthermore, Sarkosy may not be the liberal and change agent he proclaims to be and I doubt that he will be able to do much if elected without massive civil unrest. France has the candidates it deserves. Compare to the others, he is still the least worst so I would cast my vote for him.

Et voila, I did all the hard work for you so that you don’t have to think too much when voting this weekend. I’ll watch the results live with the French club at my school. I’ll comment on Monday.

Tags: sarkozy, royal, bayrou, france, lepen, voynet, de villiers, schivardi, nihous, laguiller, besancenot, french elections

MySpace takes on Google News and Digg

MySpace is going into the news business with a service that will scour the internet for news stories and let users vote on which ones receive the most exposure.

Via Times Online.

Tags: myspace, digg, google

Weblin: surf the web together with your avatars

With weblin you can create avatars that can interact with others who are browsing the same webpage than you at the same time. Surfing the web together and chatting live about websites make for a richer experience than usual web surfing. I could see brands creating weblin avatars to engage people surfing their websites or websites who sell their products. The flipside: If I was enraged about a particular company, I could organise a protest with dozens of avatars and picket their homepage... the possibilities are endless.

Simplycity: online community for those who value simple, soap

Simplycity is a "community for those who value simple" (simple is a toiletry brand).

By answering regular polls (such as helping choose future packaging or a model for a poster campaign), registered users become "advisers" and earn points to spend on discounted products in an exclusive online boutique. There is a blog too and comments are enabled, albeit vetted by an editor.

The press release talks about "web 2.0" but the site lacks tools for users to actually express themselves or connect with each other. This means that the site is falling short of being a true community and viral growth will be driven by the availability of discounts more than anything else.

Nonetheless, it's a good step forward for a FMCG brand in engaging with consumers in co-creation. Why not push it slightly further and ask consumers to suggest packaging ideas of their own too?

Thank you Gaylene for the tip.

Tags: simplycity, simple, web 2.0, marketing

Watching the French elections in London?

Do you know a good pub/place to watch the French elections live in London this Sunday? The Fulham Tup is fully booked and the TV at the French House is broken...

U.S. election campaign pros give French counterparts a lesson in spin

Cultural clash narrated by the International Herald Tribune. Our US spinmasters were shocked to hear of three communist candidates campaigning. They were very impressed by Sarkozy's website.