Seat guru: Is the future of flying experience pricing?

As mentioned in my last post, Valla Vakili from Yahoo! presented at our internal workshop on folksonomy. One website I found noteworthy was seatguru.

Thanks to the web, we can now compare prices easily and quickly before any purchase (think kelkoo) so consumers can find out whether they are being ripped-off or not. This took a lot of power out of travel agents and airlines who could charge pretty much what they wanted before and gave consumers the upper-hand in negotiation.

Seatguru doesn't compare prices but passengers' experiences flying in different aircrafts, from different airlines. I found out that if I flight Lufthansa on an A333, seats 45 A, B,H and K don't recline as much as other seats and get all the traffic from the gallery.

Now that I am armed with that knowledge, can I negotiate a better seat or a cheaper price since my flying experience won't be as pleasant as others?

Despite all odds, I survived food poisoning, corporate finance and NY last week.

The last 2 weeks have been pretty hectic for me. I started my 2nd term at school and the workload increased massively... especially corporate finance. Playing with figures is not my forte and I am struggling to keep pace. I had a busy time at work with a large pitch and preparing for an internal workshop on social media in NY. I was hoping to spend a few days there but came down with food poisoning (culprit: prawns) just before leaving so had to postpone my flight and shorten my trip. I couldn't do much while ill. I am now back in London, tired and slimmer.

Nonetheless, my time in NY was put to good use. First, we had the opportunity to hear from Jeff Jarvis at Acquavit (great food, great service). Jeff shared with us his views on how blogs are impacting traditional media. When talking about bloggers, his advice to PR agencies was to get out of the way, which we will of course not take :-) On the second day, we had three other external speakers:

• Nick Desai from Juice Wireless on mobile communication in the US. Although I am not a specialist in mobile communication, I realised that Europe was a few years ahead of the US in terms of brands using mobile phones in their marketing. It must be a frustrating situation for Nick, to see cool stuff happening here while having to go through a lengthy educational process with clients in the US. This is the situation we face in Europe with social media :-)
• Elizabeth Talerman from Campfire talked about branded entertainment. This is the team behind the Sega Beta-7 campaign with Wieden+Kennedy so I listened. They presented the art of heist campaign they ran for Audi. Pretty good stuff, very guerilla, seamlessly integrated and the experience they create is very compelling for consumers because it provides a lot of fun. And it delivers ROI too.
• Valla Vakili from Yahoo! showed us how Yahoo! is embracing social media and gave us a great overview of what folksonomy is about and what it means for brands. With loads of cool examples. So cool that they will be promptly recycled, with credits due in my future presentations.

I will try to share some of these insights and these examples over the next few days, when I will digest them, now that I can.

Need extra money? become an iPod coach!

Department store Selfridges is to offer lessons on how to use an iPod for technologically challenged customers. £65 for a 40 mins session (that's $115)... That beats giving French lessons for a living!

Via The Register.

Blair, Cameron: The Podcasts War

Tony Blair urges The Sun readers to "shop a yob" in the first ever podcast by a British Prime Minister. Not wanting to be outdone, David Cameron (newly elected leader of the conservative party) recorded an exclusive seven-minute podcast for the Daily Telegraph's readers, criticising the plan.

I'd love this product even if I weren't a stealth marketer!

I stumbled across this funny article in the Onion via the WOMMA blog about a stealth marketer really fired up (for once) about the product he is supposed to pretend to like. A short extract: "Normally, if I were hired to viral market a new beverage I wasn't particularly passionate about—for example, that new Coca-Cola drink, whatever it's called—I would just subliminally insert favorable comments in two dozen or so high-traffic chat rooms and be done with it. Only a very special product could make me devote a week of evenings to surfing literally hundreds of chat rooms, gaining the confidence of unwitting users by establishing a base of common interests before casually mentioning how I recently tried the most hardcore, carbonated pick-me-up the world has ever seen." As the WOMMA rightly puts it in their cover article, "you know you made it once you are in the Onion" but these are not the practices we will endorse.

Google Video Future of Movie Distribution?

Google is selling movies, NBA fixtures and TV series on download. Time to sell these Netflix shares.

Tell-a-pal incentivises referrals

Tell-a-pal has put in place a neat system to manage customer referrals and incentive programs on your behalf. They take a 5% commission on rewards value.

Netomat brings mobile phones and PCs together

Netomat is a new social network (another one) but worth mentioning since it allows sharing messages and feeds on both PCs and mobile phones, seamlessly.

Sun acknowledges blogging's positive effect

Sally Falkow runs a piece on Sun and how blogging helped the company moved from the 99th to the 6th most popular server company. Jonathan Schwartz is quoted: “Companies need to speak with one voice and be authentic. Blogging allows you to speak out authentically on your own behalf, and in the long run people will recognize that. Do it consistently and they trust you.”

via Micropersuasion

West Virginia Tragedy Will Damage Trust In Media Even Further

BBC runs an article on how the media brought hope then despair to relatives of trapped miners in West Virginia, US. Jeff Jarvis is quoted as saying "The next time I hear someone being haughty about professional news vs citizens' news, I'll remind them of the West Virginia tragedy, where news travelled ahead of the facts, where everyone was horribly wrong". I second that and feel sad for the families who have been badly let-down by a media race to sensationalism.

Crazy Frog Advertising Irritates But Brings Big Bucks

Jamster's crazy frog commercial has been named the most irritating of 2005. The company spent £45 million on advertising in the UK last year, including £10M in May. That means the frog's annoying moped sound was aired 83 times an hour...

Interestingly, the bulk of media buying went to TV and press with a pithy £39,591 on online advertising. It seems to have paid off though as the frog grabbed over 30% of the UK ringtones market. M&C Saatchi concludes that "traditional media channels remain heavy hitters with UK youth.”

Via a press article on Marketing and the online edition of the Times.

Fortune 500 companies blogging 2

I forgot to add the link to the wiki. Thank you Josh.

Wall Street Journal Launch Blog

The WSJ law blog's mission is to scour the universe for compelling stories in two related areas: business and law, and the business of law.

Fortune 500 Business Blogging Wiki

Chris Anderson (Wired Magazine) and Ross Mayfield (Socialtext) are compiling a list of Fortune 500 companies blogging. It's a work in progress but an interesting reference. The site mentions a list of European companies blogging too.

2005, the year of the digital citizen

From the tsunami to the London bombings, the BBC reviews the rise of citizen journalism.

Happy New Year (while it lasts)

According to Wikipedia, 2006 will be:

- The International Year of Deserts,
- The Rembrandt Year,
- The Mozart Year,
- The Tesla Year,
- The International Asperger's Year,
- The year of the dog in Chinese Astrology.

Many psychics, pundits and forecasters predict that 2006 will also be:

- The year when action movie hero Arnold is re-elected as governor of California and military draft is re-established in the United States (no connection here I hope),
- The year when phone calls will be free (a one in three chance that is happens),
- The year when a 9-mile-long asteroid will strike the earth (after the world cup, fortunately)

See USA Today.

I cannot wait, especially for the asteroid part. I already missed the beginning of the world, I wouldn't want to miss the end.

Happy New Year by the way :-)

Citizen journalism at 30,000 feet

Jeremy Hermanns talks about his terrifying experience on an Alaska flight when the plane suddenly nose dived and decompressed because of a hole in the fuselage. He posted some pictures of the event. Amazingly, his account of the incident attracted loads of critics (trolls) questionning the story, his credibility and so on. Talk about the wisdom of crowds...

My 2006 Predictions (Not)

2005 is coming to a close and I predict a rise in champagne hangover, soon-to-be-forgotten resolutions and an endless supply of mystics, psychics and punters (also known as "analysts" or "experts") sharing their vision of the future with less enlightened mortals. (See Fred Wilson's delicious tag on this).

Will Ajax finally make the transition from kitchen sink to popular web design technology? Will we ever trust Wikipedia? Will we soon run out of buzzwords combining the word"blog" with less fortunate technology related words? (vlog?, splog? ...).

I planned to articulate a clear vision for 2006 in this post through proper research, talking to industry players, looking at tech and marketing budget trends, sampling consumers... but then I realised that it was a substantial amount of work to do, all before the end of this year. Instead, I used Mcalister's 2006 tech prediction generator:

Last year I made several predictions that now seem ridiculously too ahead of times... But a few ideas were pretty close. I've got a feeling that 2006 will be a big year, and here are some of the reasons why:

A Los Altos startup is going to open our eyes to some new ways that social RSS tagging can influence culture. Business 2.0. will pick up on this and run several cover stories on the founders.
Jorma Ollila (NOKIA) will be in the spotlight for his decision to support AFLAX remote scripting. This will upset Robert Scoble, and the blogosphere will react "mainstream media like"... The noise will quiet before the end of the year and it will all be forgotten soon after the shock.

Amazon will see their stock skyrocket after their Podcasting business starts taking off. We've seen it coming for a while now, but 2006 will be the year it really kicks into gear.

Either Yahoo! or Google will seek to expand their social networking business by acquiring Linkedin. AOL will be overlooked in the process, and they will see a management shakeout later in the year.

One of the big leaders in the entertainment industry will wake up to the opportunity in the Internet and the Web 2.0 trends. After months of speculation, they will make a key acquisition that will shake up the landscape for years to come.

Happy Holidays, Merry Christmas, and all of that.

Finally, I finished my first term exams but for one assignment due on the 4th of January. I feel shattered. For the next week, I will swap blogging for skiing. I wish all of you who have been reading Beyond PR, despite the irregular posting frequency a happy holiday season. I'll be back after the 26th.

Science in Wikipedia as accurate as Encyclopaedia Britannica

The British scientific journal Nature reviewed science entries in Wikipedia and the Encyclopaedia Britannica (E.B). Results: few differences in accuracy.

8 serious errors were found, 4 in each encyclopaedia. Slightly more factual errors were found in Wikipedia (163 v 132 for E.B).

See article on BBC

It is pretty remarkable given than Wikipedia is entirely edited by volunteers. It also brings some faith back into the value and quality of open source knowledge, given the recent issues with Adam Curry (The original podcaster :-) and John Seigenthaler Sr.