The Best job in the World, Queensland Tourism campaign explained

"... for US$1m, it generated US$70m of global publicity." and was probably one of the best campaigns of its kind I have seen for a long time. BBC.

50 Best IPhone Apps for MBA students

On Management Courses. I thought students were broke by definition?

Gaping Void's Macleod writing book

"ignore everybody" launches June 11th, 2009. I have always been a great fan of the cartoons and iconoclastic marketing thoughts so will await anxiously.

Pirate Bay guilty verdict: Now what?

"...the site will almost certainly continue to operate and the legal battle will carry on for many months - or even years - to come...". The Register. A victory for litigation over innovation.

Cambridge researchers slam Facebook democracy

"...the revised document is effectively identical to the original version, with merely superficial changes...". Ouch! Computer Weekly.

The 10 greatest computer flops

From the Telegraph. Surprising how many Apply products are there.

Goldman Sachs hires law firm to shut down blogger's site

I'll take it that Goldman have been spared by the crisis and have plenty of time in their hands. Article on the Telegraph. The blog in question is Goldmansachs666.com

Google Street View does not breach privacy laws

"If consent were required by the law then the producers of, say, Match of the Day, would have to gain the consent of all people attending televised football matches who might be caught on camera". Enough said. Guardian.

Google About To Buy Twitter?

Apparently, valuation is north of US$250K. From ITPro Portal.

Mashing-up Youtube

Israeli artist Kutiman creates a fantastic album by cutting/mixing Youtube clips. Love it. First read on CNN.

Biting the hand that feed: Can we monetize social media?

David Rowan, editor of the new UK Wired edition takes a shot at Second Life (the national sport at the moment) and hits all other social networks/services in the same time. The best business minds have spent over a decade figuring out a profitable business model for online media or social networks and the best option so far is still selling to an even bigger online media or social network. With the crisis shrinking everyone to size and funding drying up, this brings us in a world where we accept that online networks can only be a "cost of doing business", where we continue chasing an elusive magical business model that will turn millions of users into millions of customers or where we start charging people for services they clearly value. My hunch is on the 3rd option.

Twitter switch for Guardian, after 188 years of ink

Great April's fools fun from the Guardian.

Second Life's span is virtually over as firms decide to get real

Damning article on the Telegraph. Are journos seeking closure? In two years, will we see similar articles about Twitter?

Google Street View now in the UK...

... And the results are just amazing. Conveniently, a picture was taken just in front of my former flat and as a result, I am missing London.

Explore at http://earth.google.com/ and tick Street View under "Layers".

The crisis of credit, visualised

One of the best explanations of the credit crunch I have seen. First seen on Mr Brown, blogger extraordinaire of Singapore.

The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.

Microsoft Office labs vision 2019

In 2019, there will be tactile screens everywhere. The only gardens will be on rooftops and we will all live in Hong Kong. Don't believe me? See for yourself:



Thank you to El Blogador for sending me this story. Read post from Long Zheng.

IAB develops new guidelines for behavioural advertising

Self-regulatory and signed by AOL, Google, Microsoft, Yahoo!... The guidelines can be summarized as:

• Notice

Each Member shall provide clear and unambiguous notice to users that it collects data for the purposes of OBA. This notice shall include information about what types of data are collected, how these data are being used and how users can decline OBA with respect to that Member.

• User choice
  

Each Member shall provide an approved means for consumers to decline OBA from that Member and information on how to do it.

• User Education

Each Member shall make information available to educate users about OBA and ensure that this information is easily accessible.

And of course, "No Member shall create OBA segments intended for the sole purpose of targeting children under the age of 13 years".

Full guidelines on IAB site.
First read on the BBC.

"Lunatic bloggers can keep the blogosphere"

Guardian article about Ryanair v. Jason Roe, a freelance developer/blogger. I don't condone the tone of Ryanair's response but the short of it is that Ryanair can get away with that. Most of those commenting and swearing they will never fly Ryanair will quickly change their mind when asked to pay £100 more for the same journey with another airline. If they don't mind paying more, they are not Ryanair's customer target anyway.

Theo Paphitis' top business tips

Some very sound advice on BBC. I am taking note.

London Business School ranked #1 in the world

FT 2009 global rankings.
I certainly did not contribute to up the salary increase criteria :-)