The Long Tail: When faith meets facts

Thought-provoking article from Tom Slee in the Register. Is the long-tail a theory that flies in the face of real-world evidence? More on his long tailed debunked blog.

The economics of Spam: 0.00000008% response rate = $3.5M turnover

Academics at Berkeley used the "Storm botnet" network to blast 350 million emails for "male enhancement products" at a cost of about $80 per million emails sent. 28 sales resulted with an average purchase price of $100. They estimated that such campaigns when fully utilising the network could mean gross revenues of $7,000 to $9,500 a day, or $3.5 million a year for the spammers.

First read in The Register.

Full study here.

How to monetize bloggers' ego?

1. Create an award for "Best Blog". Include as many categories as possible so everyone stand a chance.
2. Mass-email bloggers to enter the award.
3. Charge $275 per blog for entry ($195 if you enter before November 14, $250 before December 15).
4. Mass-email bloggers to vote for their favourite blogs in the proposed categories (less work for you).
5. Laugh all the way to the bank. Repeat next year.

Chapeau!

Monks brawl at Jerusalem shrine

BBC video. So much for "turn the other cheek"...

The World has voted: Change we can finally believe in

Across the World, Obama won 9,115 electoral colleges vote against 203 for McCain. The only countries where McCain overtook Obama were Iraq, Algeria and Congo. See full results on the Economist website (Courtesy of El Blogador). In the U.S., the race was narrower with 52% of votes to Obama v. 47% for McCain (CNN).

Obama and McCain: Dance Off!

Awesome.

Skiving Aussie busted on Facebook

On the Register.

Email error ends up on road sign

The Welsh sign reads "I am not in the office at the moment. Please send any work to be translated." From the BBC. Instant classic.

Amazon's one-click patent invalidated?

The U.S. Court of Appeals in Washington, D.C. ruled that business methods are not patentable unless they meet fairly narrow rules.

Via TechCrunch.

Wassup Obama: Original Budweiser wassup cast stars in pro-Obama ad

Smart and funny.

Ground breaking Youtube ad for Nintendo Wii Wario Land game

See for yourself. (wait 10 seconds in the video...).

Seller threatens lawsuit after negative eBay feedback

While it is important that businesses have means to protect their reputation (especially on the ground of defamation), a victory for the scorned seller will be bad news for buyers AND sellers. Buyers will have less incentive to post feedback due to the threat of lawsuits. They will also have less trust in reviews and ratings since they know it is forcibly positively biased. As a result, the reputation system that benefit sellers will lose its credibility. Everyone loses. From the Register.

The end of Web 2.0?

Less money for start-ups, business models solely based on advertising under strains and heavy posturing from VCs to freak out entrepreneurs and extract more equity for less cash. Well summarised in Rob Hof's post "Is That the Sound of the Silicon Valley Web 2.0 Bubble Bursting?" and John C Abell's Wired article "The End of Web 2.0?"

The Shanghai Restoration Project

Thanks to uncle Raja for introducing me to this band.

Japanese restaurant takes cost cutting to the extreme

It employs two monkeys as waiters and pay them peanuts.

Ultrasound machine 'turns cheap plonk into fine wine in 30 minutes'

"Inventor Casey Jones says the £350 gadget uses ultrasound technology to recreate the effects of decades of ageing by colliding alcohol molecules inside the bottle." From the Telegraph.

Nokia offers unlimited music for one-off fee of £130

From the Times.

Google puts 2001 search index back online to celebrate 10 years anniversary.

Clever and fun. A search for "iPod" brings back "Image Proof of Deposit Document Processing System" and Facebook brings back "ESPP FACEBOOK. A searchable database of all students and faculty in ESPP". Try the 2001 index here. Via the Google Blog.

Beyond PR in Advertising Age top 100 European marketing blogs

Number 66. This explains why I receive so many lame pitches from small PR outfits in Iowa.

Facebook in the real world

This is hilarious!