Wednesday, November 14, 2007

Virtual habbo thief arrested

A 17-year-old is accused of stealing 4,000 euros (£2,840) worth of virtual furniture, bought with real money in Habbo hotel. He will be sentenced to spend 3 years in a virtual Habbo cell. BBC News.

Monday, November 12, 2007

What Chefs do when they are bored


Awesome pictures of animals made with food.

Facebook's advertising illegal in the State of New York

A 100-year-old New York privacy law states that “any person whose name, portrait, picture, or voice is used within this state for advertising purposes or for the purposes of trade without the written consent first obtained” can sue for damages.

Chris Kelly, Chief Privacy Officer of Facebook, said the ads are a “representation” of the action users have taken: choosing to link themselves to a product thus it would be difficult for someone to object because that person had already chosen to publicly identify themselves with the brand doing the advertising.

Full article in the NY Times.

Wednesday, November 07, 2007

Facebook to Turn Users Into Endorsers

Facebook will allow brands to create profiles on Facebook. Feeds will display messages like "John Q is a fan of Toyota Prius". Friends of John Q will see banner ads for Toyota throughout Facebook’s site with a photo of John Q and the fact that he likes the Prius.

Article on NY Times.

Tuesday, November 06, 2007

Mobile phones: introducing Google Android

Google launched a new operating system for mobile phones (also known as cellphones across the pond and handphones across the pond across the pond). Motorola, Samsung, Qualcomm, LG, Sprint and T-Mobile are part of the Open Handset Alliance that could adopt Android. Here is a FAQ on what Android means.

As I am typing this, sipping a Cabernet Sauvignon, watching a rerun of Star Wars' "Attack of the clones"on HBOFW and laying-out a user journey for Karmony's Facebook app (to be released this week), I cannot help thinking how much Google has become the default "site" for much of my web needs. I only search on Google, Gmail is my primary personal email address, Google News is my first point of call to see what's going on in the world, I welcomed OpenSocial as it will make our job easier as developers (for Karmony) and I cannot wait to get a phone where I can play with Google Maps (which is not an overpriced/over hyped iPhone)... It all becomes a bit scary how much a single company wields power over the web...

Sunday, November 04, 2007

Thursday, November 01, 2007

Google lures MySpace for OpenSocial

"OpenSocial is going to become the de facto standard (for developers) instantly out of the gates. It is going to have a reach of 200 million users, which is way bigger than anything else out there," Chris DeWolfe, chief executive and co-founder of MySpace, told reporters.

From Reuters

I reckon that Facebook should join in.

PR pitching bloggers: Wired editor Chris Anderson's bans PR spammers

"I only want two kinds of email: those from people I know, and those from people who have taken the time to find out what I'm interested in and composed a note meant to appeal to that (I love those emails; indeed, that's why my email address is public). Everything else gets banned on first abuse." Full post here.

Chris then publishes a list of about 300 banned email addresses, a real who's who of public relations practitioners. Comments to the post are entertaining, mostly supportive of the initiative. There are some PR guys whining in the lot (the entertaining part).

Personally, I hope that this will be a wake-up call for lazy PR execs who spam bloggers with press releases or who infringe editors/journalists' personal space. I do receive about 2 emails a week, nothing like what Chris Anderson must be dealing with. I rarely follow-up as they often consists of a copied and pasted press release about some topics I couldn't care less about (some company won an award in Oregon...). Sometimes there is a short note offering me an interview with some executives I never heard of (to talk about awards won in Oregon...).

When I was working with Hill & Knowlton, we went to great length to build relationships with bloggers. It takes a lot of time and efforts but the end result is that you don't end up in a banned list like Chris Anderson's, for all to see and to spam you in return.

Wednesday, October 31, 2007

The next 25 years of video games: behold The Matrix

Best article I read so far on where gaming technology could bring us. Credit to David Wong and Steve Woyach on Cracked.com

Google to take on Facebook with OpenSocial?

Google is about to launch a set of APIs allowing developers to create applications working across some "social networks" such as LinkedIn, Friendster, Ning or Newsgator. Slide and Rock You are already in the game. Read more on GigaOm.

Best analysis of what it means is on ZDNet.

Full Californian experience: my first earthquake

Magnitude 5.6 on the Richter scale... It shook for 30 secs, just time for us to get out of the house. Impressive. But no worries, we are all fine.

Monday, October 29, 2007

Organic food really IS better for you, claims study

From Evening Standard. Best value for money organic food, delivered to your door in London is Riverford. I have been using them for 6 months now and never looked back (thank you Gaylene for introducing them to me).

Thursday, October 25, 2007

Microsoft buys stake in Facebook as human species slowly splits into two

Microsoft bought a 1.6% stake in Facebook for $240M, valuing the company at $15Bn using the "anything to beat Google will do" discount ratio. Oliver Curry, an "evolutionary theorist" expect the human race to peak in year 3,000 and split into a genetic upper-class and dim-witted underclass. The Facebook have and have-not?

Saturday, October 13, 2007

French Tech Connection Party in San Francisco

I'll be at the Tech Connection Party hosted by French Tech Connection on Tuesday in San Francisco. If you read this blog free beer for you when we meet up.

Tuesday, October 09, 2007

Interflora, flowers experts, not delivery experts

The good thing about working for yourself is that when you have a bad experience with a company, you can tell it as it is, without worrying of offending a client, a prospect or your colleagues. I will make ample use of that new privilege. I am in Santa Clara for 2 months to raise funds for my new start-up, Karmony. My wife is working in London. It is not easy. I ordered a bouquet of flowers via Interflora to be delivered to her office on Monday, as a surprise. The bouquet arrived on Tuesday. The flowers looked tired. In addition to my personal note was a brochure with all the flowers' prices... This is so unprofessional. I hope that this post will add to others who experienced such poor service from Interflora, and forces the company to take notice.

Industry Experts Blog Hot Topics in Online PR, Marketing

The International Association of Online Communicators (IAOC) has just begun the Fall 2007 season of the popular educational blog show, "This Week on IAOCblog.com." The program is free and open for PR, marketing and online communications professionals, educators and students, as well as anyone interested in discussing hot topics and trends in Internet marketing communications.

The Fall season kicked off September 24 with guest blogger Peter A. Gloor of MIT's Sloan School of Management, who blogged about analyzing workplace communications. The season continues Oct 15 with computer communications expert Dave Taylor answering that menacing question: Is it okay to get paid to blog?

The blog show features a different guest blogger each week. Our guests are renowned professionals, educators and authors in the field of online communication.

Here is the Fall lineup:

October 15-19, 2007
GUEST: Dave Taylor, Blogsmart, Ask Dave Taylor
TOPIC: Is It Okay to Get Paid to Blog?

October 22-26, 2007
GUEST: Ted Demopoulos, Blogging for Business
TOPIC: Should CEOs Blog?

October 29-November 2, 2007
GUEST: Dianna Huff, Marcom Writer Blog
TOPIC: Writing Search Engine Friendly Copy

November 5-9, 2007
GUEST: Lois Kelly, Foghound
TOPIC: Conversational Marketing: Mood over Matter?

November 13-16, 2007
(Nov. 12 is Veteran's Day)
GUEST: Shel Horowitz, Ethical Marketing Expert
TOPIC: Blogger's Code of Ethics: News or Ruse?

"This Week on IAOCblog.com" takes place at http://www.iaocblog.com/. For more information, please visit this site or contact dreich@tulane.edu.

Saturday, September 29, 2007

Good bye Hill & Knowlton, Hello Karmony!

Yesterday was my last day as EMEA VP of digital for Hill & Knowlton. Monday, I am off to Mountain View, California to raise funds for a new generation of social shopping engine. Codenamed “Karmony”, it cuts through the so-called “wisdom of the crowd” to provide only the most relevant product recommendations to individuals. I’ll blog more about Karmony and about my journey as an entrepreneur in the coming days. Wish me luck and stay tuned.