Video Announcement of Google OpenSocial: How it works.

Google OpenSocial on Youtube.

Google lures MySpace for OpenSocial

"OpenSocial is going to become the de facto standard (for developers) instantly out of the gates. It is going to have a reach of 200 million users, which is way bigger than anything else out there," Chris DeWolfe, chief executive and co-founder of MySpace, told reporters.

From Reuters

I reckon that Facebook should join in.

PR pitching bloggers: Wired editor Chris Anderson's bans PR spammers

"I only want two kinds of email: those from people I know, and those from people who have taken the time to find out what I'm interested in and composed a note meant to appeal to that (I love those emails; indeed, that's why my email address is public). Everything else gets banned on first abuse." Full post here.

Chris then publishes a list of about 300 banned email addresses, a real who's who of public relations practitioners. Comments to the post are entertaining, mostly supportive of the initiative. There are some PR guys whining in the lot (the entertaining part).

Personally, I hope that this will be a wake-up call for lazy PR execs who spam bloggers with press releases or who infringe editors/journalists' personal space. I do receive about 2 emails a week, nothing like what Chris Anderson must be dealing with. I rarely follow-up as they often consists of a copied and pasted press release about some topics I couldn't care less about (some company won an award in Oregon...). Sometimes there is a short note offering me an interview with some executives I never heard of (to talk about awards won in Oregon...).

When I was working with Hill & Knowlton, we went to great length to build relationships with bloggers. It takes a lot of time and efforts but the end result is that you don't end up in a banned list like Chris Anderson's, for all to see and to spam you in return.

The next 25 years of video games: behold The Matrix

Best article I read so far on where gaming technology could bring us. Credit to David Wong and Steve Woyach on Cracked.com

Google to take on Facebook with OpenSocial?

Google is about to launch a set of APIs allowing developers to create applications working across some "social networks" such as LinkedIn, Friendster, Ning or Newsgator. Slide and Rock You are already in the game. Read more on GigaOm.

Best analysis of what it means is on ZDNet.

Full Californian experience: my first earthquake

Magnitude 5.6 on the Richter scale... It shook for 30 secs, just time for us to get out of the house. Impressive. But no worries, we are all fine.

Organic food really IS better for you, claims study

From Evening Standard. Best value for money organic food, delivered to your door in London is Riverford. I have been using them for 6 months now and never looked back (thank you Gaylene for introducing them to me).

Microsoft buys stake in Facebook as human species slowly splits into two

Microsoft bought a 1.6% stake in Facebook for $240M, valuing the company at $15Bn using the "anything to beat Google will do" discount ratio. Oliver Curry, an "evolutionary theorist" expect the human race to peak in year 3,000 and split into a genetic upper-class and dim-witted underclass. The Facebook have and have-not?

Double glazing salesman 'punched customer for getting quote from a rival firm'

If only they knew of comparative shopping website... Story on ThisisLondon

French Tech Connection Party in San Francisco

I'll be at the Tech Connection Party hosted by French Tech Connection on Tuesday in San Francisco. If you read this blog free beer for you when we meet up.

Google acquires Jaiku

See Jaiku's Q&A on the acquisition. No comments yet from Twitter's bigger supporter :-)

Interflora, flowers experts, not delivery experts

The good thing about working for yourself is that when you have a bad experience with a company, you can tell it as it is, without worrying of offending a client, a prospect or your colleagues. I will make ample use of that new privilege. I am in Santa Clara for 2 months to raise funds for my new start-up, Karmony. My wife is working in London. It is not easy. I ordered a bouquet of flowers via Interflora to be delivered to her office on Monday, as a surprise. The bouquet arrived on Tuesday. The flowers looked tired. In addition to my personal note was a brochure with all the flowers' prices... This is so unprofessional. I hope that this post will add to others who experienced such poor service from Interflora, and forces the company to take notice.

Industry Experts Blog Hot Topics in Online PR, Marketing

The International Association of Online Communicators (IAOC) has just begun the Fall 2007 season of the popular educational blog show, "This Week on IAOCblog.com." The program is free and open for PR, marketing and online communications professionals, educators and students, as well as anyone interested in discussing hot topics and trends in Internet marketing communications.

The Fall season kicked off September 24 with guest blogger Peter A. Gloor of MIT's Sloan School of Management, who blogged about analyzing workplace communications. The season continues Oct 15 with computer communications expert Dave Taylor answering that menacing question: Is it okay to get paid to blog?

The blog show features a different guest blogger each week. Our guests are renowned professionals, educators and authors in the field of online communication.

Here is the Fall lineup:

October 15-19, 2007
GUEST: Dave Taylor, Blogsmart, Ask Dave Taylor
TOPIC: Is It Okay to Get Paid to Blog?

October 22-26, 2007
GUEST: Ted Demopoulos, Blogging for Business
TOPIC: Should CEOs Blog?

October 29-November 2, 2007
GUEST: Dianna Huff, Marcom Writer Blog
TOPIC: Writing Search Engine Friendly Copy

November 5-9, 2007
GUEST: Lois Kelly, Foghound
TOPIC: Conversational Marketing: Mood over Matter?

November 13-16, 2007
(Nov. 12 is Veteran's Day)
GUEST: Shel Horowitz, Ethical Marketing Expert
TOPIC: Blogger's Code of Ethics: News or Ruse?

"This Week on IAOCblog.com" takes place at http://www.iaocblog.com/. For more information, please visit this site or contact dreich@tulane.edu.

Good bye Hill & Knowlton, Hello Karmony!

Yesterday was my last day as EMEA VP of digital for Hill & Knowlton. Monday, I am off to Mountain View, California to raise funds for a new generation of social shopping engine. Codenamed “Karmony”, it cuts through the so-called “wisdom of the crowd” to provide only the most relevant product recommendations to individuals. I’ll blog more about Karmony and about my journey as an entrepreneur in the coming days. Wish me luck and stay tuned.

Mobile Television: Europeans not interested

Only 5% would consider trying it within the next 12 months if it was available. Article in French.

Facebook user? You are worth $238

"Microsoft is poised to buy a 5% stake in the firm for between $300m and $500m. That would make Facebook worth up to $10bn" (...) "The valuation would amount to $238 for each of the 42 million people who have Facebook profiles." Guardian article.

Myspace was sold two years ago for $580 million and claims 100 million users.

France: 9 out of 10 search queries are on Google

Google: 85.8%
Yahoo!: 3.8%
Microsoft: 3.4%
eBay: 2.2%
France Télécom: 2%

Article (French).

Pirate Bay sues media giants for 'sabotage'

"The big record and movie labels are paying professional hackers, saboteurs to destroy our trackers" Pirate Bay said."

Story on the Register.

Tianducheng, Paris' replica made in China

Tianducheng, a gated community near Hangzou has its own Eiffel tower (second largest replica in the world), Arc de triomphe and parisian's style appartments.

Article on Yahoo!
More pictures on Reuters.

Short List:: new free weekly men magazine

I picked-up a copy of the first issue of ShortList this morning and for a free paper, I am pretty impressed by it. Phil Hilton, the editor wants to raise above the repetitive "how to get a six pack", football and tits formula that plague FHM, Zoo, Nuts or the like. I wsih them good luck and eagerly await the next issue .