Monday, September 24, 2007

Pirate Bay sues media giants for 'sabotage'

"The big record and movie labels are paying professional hackers, saboteurs to destroy our trackers" Pirate Bay said."

Story on the Register.

Friday, September 21, 2007

Tianducheng, Paris' replica made in China

Tianducheng, a gated community near Hangzou has its own Eiffel tower (second largest replica in the world), Arc de triomphe and parisian's style appartments.

Article on Yahoo!
More pictures on Reuters.

Thursday, September 20, 2007

Short List:: new free weekly men magazine

I picked-up a copy of the first issue of ShortList this morning and for a free paper, I am pretty impressed by it. Phil Hilton, the editor wants to raise above the repetitive "how to get a six pack", football and tits formula that plague FHM, Zoo, Nuts or the like. I wsih them good luck and eagerly await the next issue .

Monday, September 17, 2007

The world's best hotels on a budget

Article on the Times about book "Secret hotels" by Erik Torkell.

If you like travelling in style without breaking the bank, this book looks like a must have.

Thursday, September 13, 2007

Healthcare companies / eMarketer not web 2.0 ready

In a report titled "Pharmaceutical Marketing Online: Stuck in Web 1.5" eMarketer senior analyst Lisa Phillips said "Pharma's slow adoption of Web 2.0 strategies like blogs, social networks and broadband video can be attributed to its conservative approach to advertising in general and to government restrictions".

Most pharma companies still build "Web 1.0" brochureware websites with limited user information. I agree that the regulatory framework doesn't help.

However, Lisa Phillips names some exceptions such as
Rozerem where visitors to the website can see a "video featuring the characters from its TV spots--Abraham Lincoln, a talking beaver and a sleep-deprived young man--with each imploring users to click on his individual section to learn more about the drug".

It's abit more creative but really, how web 2.0 is that??? It's just a layer on a brochureware website...

From Online Media Daily EMarketer report is there.

Tuesday, September 11, 2007

Facebook costing firms over £130m a day

233 million hours are wasted by employees every month according to employment law firm Peninsula. BBC article. There must be some gains... for some employees somehow...

Thursday, August 30, 2007

Free asian anime, music and drama on Crunchyroll

Cool.... Crunchyroll is free but users that pay $6 a month get higher quality and ad free videos. Via Techcrunch who focusses on copyright infringing content found on the site. Why spoil the fun?

nvestment group pays £50m cash for Hirst's diamond skull

When it comes to reconciling art and money, Damien Hirst is the King of cash.
Article on Evening Standard.

Wednesday, August 29, 2007

Only 5% of UK corporations use blogs on a regular basis,

They are not alone, "less than 6% of the Fortune 500 and 2% of the Forbes 200 Best Small Companies blogged in April and June 2006". Article on eMarketer.

Where do chinese people eat out in london?

Great post on Dim Sum (read the comments too). My regular haunts are:

- Young Cheng (Shaftsbury avenue) for quick lunch
- China China in Chinatown for mixed meat takeaways when I feel lazy and skint
- Royal China (Bayswater or Baker Street branch)
- Four Seasons in Bayswater for duck noodles
- The Hare & Tortoise on High Street Kensington for their soft shell crabs
- Pearl Liang (hidden gem in Paddington for posher meals - lobster noodles is recommended)
- Kiasu on Bayswater for authentic Singaporean fares


Tuesday, August 28, 2007

World's strangest laws: In Indonesia, the penalty for masturbation is decapitation...

The Times Online showcases the world's 25 strangest laws. My favourites (apart from the one above):
  • "It is an act of treason to place a postage stamp bearing the British monarch upside down".
  • "In France, it is forbidden to call a pig Napoleon."
  • "In Ohio, it is against state law to get a fish drunk"
  • "In Florida, unmarried women who parachute on Sundays can be jailed."
  • "In Chester, Welshmen are banned from entering the city before sunrise and from staying after sunset."
  • "In the city of York, it is legal to murder a Scotsman within the ancient city walls, but only if he is carrying a bow and arrow."

Friday, August 24, 2007

How to Make Skype Portable via USB

Mark O'Neill explains how to carry your Skype around on Read/WriteWeb. I am summarising it here.

  1. Create a folder and copy the file "skype.exe" into it.
  2. Create another folder inside your folder and call it "data". Inside, create a text file called "skype.bat" with the following text: skype.exe /datapath:"Data" /removable.
  3. Copy to your USB key. Done.


Monday, August 13, 2007

Wired: Advertisers waste millions in Second Life

Wired has an article on how corporations jumped in Second Life without really understanding what they were getting into. The end result: millions of dollars spent on virtual headquarters or "brand experience"than no one visits and plenty of marketers with nothing to show for their money but for learning how to create an avatar and stroll around. I came to a similar conclusion earlier this year: unless brands provide something of real value to SL users (which is NOT glorified advertising), why should they bother?

Tuesday, August 07, 2007

Food branded McDonald's just taste better. Ask the kids.

Fascinating study from Stanford and the Robert Wood Johnson Foundation showing the power of advertising. 63 children age 3 to 5 get to taste burgers, fries, chicken nuggets, juices and carrots bought from Mc Donalds. Some are presented in their original packaging, some in non branded packs. The results:
  • "almost 77 percent said the labeled fries tasted best while only 13 percent preferred the others".
  • "54% percent preferred McDonald's-wrapped carrots versus 23 percent who liked the plain-wrapped sample".
  • "29 kids chose McDonald's-wrapped burgers and 22 chose the unmarked ones" (not clear cut).
  • "Fewer than one-fourth of the children said both samples of all foods tasted the same".
As a marketer, this is a great study to argue about why companies should invest in building brands. As a human being and citizen, this pavlovian conditioning is so sad and terrifying that I am now considering raising my children in Bhutan.

Article on CNN