With weblin you can create avatars that can interact with others who are browsing the same webpage than you at the same time. Surfing the web together and chatting live about websites make for a richer experience than usual web surfing. I could see brands creating weblin avatars to engage people surfing their websites or websites who sell their products. The flipside: If I was enraged about a particular company, I could organise a protest with dozens of avatars and picket their homepage... the possibilities are endless.
Friday, April 20, 2007
Weblin: surf the web together with your avatars
With weblin you can create avatars that can interact with others who are browsing the same webpage than you at the same time. Surfing the web together and chatting live about websites make for a richer experience than usual web surfing. I could see brands creating weblin avatars to engage people surfing their websites or websites who sell their products. The flipside: If I was enraged about a particular company, I could organise a protest with dozens of avatars and picket their homepage... the possibilities are endless.
Tuesday, April 17, 2007
Simplycity: online community for those who value simple, soap
Simplycity is a "community for those who value simple" (simple is a toiletry brand).
By answering regular polls (such as helping choose future packaging or a model for a poster campaign), registered users become "advisers" and earn points to spend on discounted products in an exclusive online boutique. There is a blog too and comments are enabled, albeit vetted by an editor.
The press release talks about "web 2.0" but the site lacks tools for users to actually express themselves or connect with each other. This means that the site is falling short of being a true community and viral growth will be driven by the availability of discounts more than anything else.
Nonetheless, it's a good step forward for a FMCG brand in engaging with consumers in co-creation. Why not push it slightly further and ask consumers to suggest packaging ideas of their own too?
Thank you Gaylene for the tip.
By answering regular polls (such as helping choose future packaging or a model for a poster campaign), registered users become "advisers" and earn points to spend on discounted products in an exclusive online boutique. There is a blog too and comments are enabled, albeit vetted by an editor.
The press release talks about "web 2.0" but the site lacks tools for users to actually express themselves or connect with each other. This means that the site is falling short of being a true community and viral growth will be driven by the availability of discounts more than anything else.
Nonetheless, it's a good step forward for a FMCG brand in engaging with consumers in co-creation. Why not push it slightly further and ask consumers to suggest packaging ideas of their own too?
Thank you Gaylene for the tip.
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Watching the French elections in London?
Do you know a good pub/place to watch the French elections live in London this Sunday? The Fulham Tup is fully booked and the TV at the French House is broken...
Sunday, April 15, 2007
U.S. election campaign pros give French counterparts a lesson in spin
Cultural clash narrated by the International Herald Tribune. Our US spinmasters were shocked to hear of three communist candidates campaigning. They were very impressed by Sarkozy's website.
Wednesday, April 11, 2007
The thankfully stillborn bloggers' code of conduct
Following from Kathy Sierra's encounter with the "dark side" of the blogosphere, Tim O'Reilly (Web 2.0TM) proposed a "blogger’s code of conduct" which is getting a lot of media attention and a lot of flak from bloggers. I don’t have time to go at length as to why I think this is daft or even a dangerous idea as I am struggling to finish my MBA thesis (I shouldn’t be blogging but I could not resist on that one). I am pointing you instead to two bloggers who best encapsulate what I would have written: Tristan Louis who does a great job at explaining how unworkable this proposal is and Jeff Jarvis who shows the flipside of it.
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Saturday, April 07, 2007
Immigration: The human cost
Immigration: The Human Cost
The Onion News Network has set the standard for globe-encompassing 24-hour television news since it was founded in December, 1892. The network boasts channels in 171 languages and can be viewed in 4.2 billion households in 811 countries.
The Onion News Network has set the standard for globe-encompassing 24-hour television news since it was founded in December, 1892. The network boasts channels in 171 languages and can be viewed in 4.2 billion households in 811 countries.
The Times: MBA Podcasts
Ten of the world's leading business thinkers provide the latest in economics, management, finance, strategy and marketing as 30-minute podcasts. Times Online MBA Podcasts.
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Friday, April 06, 2007
Second Life Flooded
For a good cause: to highlight the potential devastating effect of climate change. Flood courtesy of Ogilvy for Adventure Ecology. They partnered with Anshe Chung who owns large amount of land and real estate on SL to make that possible. Brilliant idea. Via Giles Rhys Jones (see pictures on his blog).
Sunday, March 25, 2007
Europeana: Google Books Competitor And Another Unimaginative Name For a European Project
Europeana: Only in French at the moment though one can search for books in other languages (including English). I haven't spent much time on it but I already struggled to get multiple filters at once in my search criteria. I can search for books in English or books written in the 2oth century but not for both at once... I assume that you can do it and that I am not fully awake yet on this Sunday morning to use the interface properly. So far Europeana has 12,000 public domain texts. Worth using as a complement to Google Books.
On my list of things that annoys me is why everything funded by the European Union as to have "Euro" something in the name? My take: it is the lowest common denominator that everyone can agree on so we will be stuck with dull names and creative decisions run by committees for the next 50 years.
On my list of things that annoys me is why everything funded by the European Union as to have "Euro" something in the name? My take: it is the lowest common denominator that everyone can agree on so we will be stuck with dull names and creative decisions run by committees for the next 50 years.
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Saturday, March 24, 2007
Resident Advisor
I subscribe to the Resident Advisor podcast and cannot recommend it enough for all fans of electronic music. I missed "RA.033 Geddes" so if anyone there has it, please let me know where I can download it.
See Resident Advisor
See Resident Advisor
Thursday, March 22, 2007
NBC Universal and News Corp plan Youtube rival
NBC Universal and News Corp joined forces with Yahoo,AOL, MSN and of course News Corp's MySpace. Via Forbes. John Murrel sums it up quite nicely: It will be just like YouTube, only with less You.
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Wednesday, March 21, 2007
Monday, March 19, 2007
Does CSR impact consumers' purchasing habits?
Millward Brown talked to over 20,000 consumers in UK/US and found that only 4% of Brits/5% of Americans would boycott a product if they disagree with a company's ethic. This despite 87% of Brits/89% of Americans saying that firms should behave responsibly.
Via PR Week, UK edition.
Via PR Week, UK edition.
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Sunday, March 18, 2007
Hill & Knowlton commended at Revolution Awards
Our LG Chocolate bloggers relation campaign was commended in the technology/telecom category (the most crowded with 8 entries from the like of Nokia, Sony Ericsson, HP, Samsung...). See video on Revver. Category winner was the 118 118 campaign.
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Friday, March 16, 2007
Revolution Awards tonight
I will be at the Revolution Awards tonight where Hill & Knowlton is nominated for the LG chocolate blog campaign. If you are there, please come and say "Hi!". Chances are that I will say"Hi" back.
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Retailers get more traffic from social networks than search engines
Research company Hitwise found that TopShop, who created a Myspace profile for its Glasgow shop gets 4.63% of its visitors from Myspace, making the social network 3rd behind Google and MSN Hotmail in terms of traffic referrals. Fashion site ASOS has more visits from Myspace than Yahoo! Search and MSN UK search combined. Google is still leading the pack but social sites are increasingly taking on search engines. Obvious implication for marketers: re-evaluate your online spend to include social networks.
Via New Media Age, 15th of March 2007
Via New Media Age, 15th of March 2007
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Wednesday, March 14, 2007
Tuesday, March 13, 2007
Viacom Sues YouTube For $1 Billion
Viacom's statement: "After a great deal of unproductive negotiation and remedial efforts by ourselves and other copyright holders, YouTube continues in its unlawful business model,'' (...) Therefore, we must turn to the courts.''
Via Bloomberg.
Via Bloomberg.
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Monday, March 12, 2007
Virtual Worlds Review tracker
Virtual Worlds Review tracks 28 virtual worlds. Include some white papers too.
Thank you Heather.
Thank you Heather.
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Do you find online consumer reviews useful?
How much do you use online consumer reviews? Do you find them useful? Tell us all in a short survey, help a final year MBA student complete his report, do a good deed and win a $20 Amazon gift certificate. All for 10 minutes of your time only!
Click on the link or paste it in your browser:
http://www.surveymonkey.com/s.asp?u=632133464397
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