Thinkful

Monday, March 05, 2007

A Second Look @ Second Life

I wrote an article on what marketers should realistically expect to achieve in Second Life for Ampersand, Hill & Knowlton's global newsletter. Would love to hear your views.

Saturday, March 03, 2007

Google challenging ITV to be UK’s top advertiser

ITV' estimated 2006 advertising revenues=£1.47 billion. Google’s UK advertising revenue =£825 million. Channel 4= £800 million.

Via The Times

Thursday, March 01, 2007

Spatial audio through VOIP to be tested by Vivox next week with full roll-out end of March. I reckon that this will boost virtual commerce by making information exchange more natural (thanks to haggling).

Friday, February 23, 2007

French elections fought in Second Life

The French socialist party has established an outpost in Second Life a few months ago where you can smoke "gitanes" and dream of a more equal virtual world where terraforming work is restricted to 35 hours a week only. Loic Le Meur, who has been campaigning on and offline for Nicolas Sarkozy has announced that he is opening an island for UMP supporters. Article in French - with pictures - on TF1 and Loic's blog.

Apparently, 12.73% of the SL population is French. Don't ask me how this figure was calculated...

Thursday, February 22, 2007

Milestone in 3D imagery: photo-realistic humans

See the picture of a virtual Korean actress on Gizmodo and the making of on the artist's site.

Friday, February 16, 2007

We teach the machines, Web 2.0 explained.

Love the video and the narrative. I will use it for a forthcoming workshop to explain web 2.0. to my PR colleagues.

Thursday, February 15, 2007

World statistics updated in real time

Worldometers: World Statistics updated in real time.

Tuesday, February 13, 2007

The Luke Johnson Phone Experiment

The coolest idea are usually the simplest. Luke Johnson invites you to call him on his mobile (he calls it a "cell phone" but he really means "mobile phone") to see how many people would call a stranger whose number they found on an Internet video. +1 602 435 3694

Monday, February 12, 2007

Fake blogging to be made illegal in UK, Europe

According to PR Week, print edition 9th of February 2007, "flogging" or fake blogging is likely to be made illegal when the EU's unfair commercial practices directive passes into UK law in december 2007. The directive prohibits "unfair commercial practices" such as "representing oneself as a consumer". This will of course applies to astroturfing in blogs but also in discussion groups or consumer rating websites.

Sunday, February 11, 2007

The long tail of search

According to Read/Write Web, four search engines account for 99.99% of searches: Google, Yahoo!, MSN, and Ask.com. Charles S. Knight compiled the top 100 alternative search engines that makes up for the remaining 0.1%.

Saturday, February 10, 2007

Yahoo! Pipes

Yahoo! Pipes lets you remix feeds and create new data mashups in a visual programming environment. Good idea. Would be nice to have more options to layout or export your output.

Wednesday, February 07, 2007

Wikileaks: Anonymous wiki for government and corporate whistleblowers

Wikileaks is "an uncensorable version of Wikipedia for untraceable mass document leaking and analysis. It combines the protection and anonymity of cutting-edge cryptographic technologies with the transparency and simplicity of a wiki interface." It i snot affiliated with Wikipedia, has already received 1.2 millin documents and will launch in February or March this year. More work for PR agencies...

Wikipedia to launch Google search engine competitor?

Wikipedia founder Jimmy Wales talks about his vision for a user driven, open source search engine. The first beta will launch within a few months. EETimes.

Tuesday, February 06, 2007

What is better? A Mitchell or a Webb?

Anyone who uses the web for more than 6 months has become naturally trained to avoid online ads. My field of vision stops just below the banner line and ignores tedious leftish skyscrapers. Then came Apple’s latest campaign featuring Robert Webb and David Mitchell. I noticed the ads instantly and it worked a treat for me. It reminded me of what I didn’t like about other TV series and why Peep Show is definitely a superior entertainment product. I am now keener to buy the series’ DVDs.

Charlie Brooker of the Guardian reignited the PC v. Mac feud on his blog (look at the comments). You can see the ads there too.

Sunday, February 04, 2007

French join exodus for la vie en rosbif

Sunday Times article that perfectly summarises my feelings and the countless conversations I have with young French "refugees".

Stifling bureaucracy,
Stagnant labour market,
Unwillingness of employers to give chances to young job applicants (...) because of attitudes often criticised as rigid,
“In France if you read classics and history at university you can become a teacher, but not, say, a banker. Things are more flexible here (in London)",
“People here can laugh at themselves, it’s part of good manners, but people take themselves a lot more seriously in France.”

Saturday, February 03, 2007

Google to loose "Gmail" in Europe?

German entrepreneur Daniel Giersch trademarked "G-Mail" in 2001 for his company doing emails... After a court case and failed talk of a settlement, Giersch was awarded the right to use "G-mail". He plans to bring the matter to the European court to validate his claim across Europe. In the meantime, Google will have to use "Google mail". Article in French.

Thursday, February 01, 2007

Wikipedia issues warning to PR agencies

About writing about clients they represent on Wikipedia (or paying others to do so). "If it persists they will be banned". Front page of PR week UK.

Tuesday, January 30, 2007

Scoble Not Getting Attention

A most bizarre post from Robert Scoble about one of his stories on Intel not being linked by Engadget. Interesting insight into the mind of "A-List" bloggers. Seth Finkelstein's comment: "It must be very nice to be an A-lister. Then even your complaints about not getting enough attention get lots of attention."