Thinkful

Wednesday, June 21, 2006

Cannes Lions Advertising Festival Slams Google on Failure to Build Brands

From Publishing 2.0. quoting an article from the FT where the Chief Executive of Mediavest USA admonishes Google for not putting enough branding in its search results. Google and Yahoo! push back and argue that traditional agencies and clients need a bit more "self education".

I understand Mediavest's concerns: they are not making a lot of money when their clients spend their media budgets on Google AdWords v. TV or online ads. And yes, most advertisers are still in the dark as to how AdWords work.

Yet, to advertisers 1.0's credits, their brand (and clickthroughs to their sites) would certainly benefit from having pictures or videos displayed in search results. Google AdSense already does that with click-to-play video ads. When searching for designer perfume, to use Publishing 2.0. 's example, I could tolerate some visual ads in the sponsored results. This is the thin line between providing me with relevant information and enticing me to click and as long as these two do not contradict each other, why not? Note of caution: I would recommend Google to test whether its users would accept seeing Google’s purist white layout turned into a billboard before wide-scale rollout…In the meantime, advertisers will have to relearn writing compelling copy.

Sunday, June 18, 2006

Marketing to avatars: American Apparel opens in Second-Life

American Apparel opened a store in virtual world Second-Life (via Micro-Persuasion)

Business week ran a comprehensive article last month on Second-Life highlighting business opportunities and how companies are seeing more than fun and games when looking at virtual worlds.

Harvard Business Review has an excellent article on "Marketing to Avatars"

Saturday, June 17, 2006

Italy 1 - USA 1

I just caught the last half of the Italy v. US game. I usually tend to cheer for the underdogs and it is not very often that the US are underdogs but in football. They really fought it and came to a draw (thanks to Keller among others), earning a precious point to keep them in the cup. Congratulations to my american friends and readers. Now you've got a reason to watch the "soccer".

Friday, June 16, 2006

Pentagon to tap social networks?

The National Security Agency is funding research into harvesting information people post about themselves on social networks and online communities and could possibly combine these with other data to build extensive personal individual profiles. Sounds like a big brotherish conspiracy theory but the Centre for Research on Globalisation that published this article states the New Scientist as it sources. We know who you are hAcKEr345!

Social Media: Big Numbers

From ComScore Media Metrix, unique visitors in may 2006:

MYSPACE.COM: 51,441,000
Classmates.com: 14,792,000
FACEBOOK.COM: 14,069,000
YOUTUBE.COM: 12,669,000
MSN Spaces: 9,566,000
XANGA.COM: 7,146,000
FLICKR.COM: 5,163,000
Yahoo! 360°: 4,936,000
LIVEJOURNAL.COM: 3,904,000
MYYEARBOOK.COM: 3,048,000

I am lazy to copy it but look at ComScore Media Metrix's press release as it also includes the top 50 websites in the US per number of unique visitors. You'll need these figures the next time you try to convice a client that there is a world outside press releases.

First seen at Steve Rubel's.

Tagfetch

Tagfetch retrieves and displays on one single page all content listed on various sites for the tag you are searching for. Handy time saver.

Via Steve Rubel who retrieves and displays on one single blog all new applications you are searching for. Handy time saver.

Wednesday, June 14, 2006

Diet coke + mentos = unhappy brand managers

There has been a renewed interest in practical science recently as seen in hundreds of video clips demonstrating that if you drop a mentos into a bottle of diet coke, a natural chemical reaction occurs and turns a refreshing carbonated beverage into a spectacular geyser. The story was even featured in Monday's issue of the WSJ. Coke's reaction has not been very enthusiastic: "It's an entertaining phenomenon ... [but] doesn't fit with the brand personality of Diet Coke". I sympathise, it is a far cry for Diet Coke's more feminine and sophisticated image. But it is very entertaining. Rich Smith thinks Coca Cola should capitalise on this user generated trend instead of snubbing it.

Yet another example of consumers 2.0. derailing a campaign from traditional advertisers' carefully laid out tracks.

Sunday, June 11, 2006

Is the blogosphere too US centric? Technorati's World Cup's tags say no.

Today's Technorati's hot tags:

Given football's popularity in the US, we can assume that:

Joga.com, the Nike - Google's social network for football fans is becoming popular,
US brands are integrating blogs into their world cup themed sponsorships,
Like the World Cup, the blogosphere is becoming a global level playing field.

Thursday, June 08, 2006

Au delà du PR: Beyond PR goes global.

Beyond PR is now mispelled in Franglais, Italian (Soprano style), Spanglish, Beginner's Chinese, Japlish and World Cup tourist German.

Thanks to Trevor Cook who gave me this bad idea from looking at his excellent blog.

Wednesday, June 07, 2006

Blogger spreadsheet screenshot

Got my invite yesterday. Unfortunately, I had and have very little time to review it. It looks to be comprehensive enough for basic Excel usage though. I haven't located the charting options yet but the sharing options are shown on the right hand side. Instead of a thorough review, I am posting a pretty picture (typical marketing guy really...).

Tuesday, June 06, 2006

Hexakosioihexekontahexaphobia... the fear of number 666!

Today is the 6th of June 2006, the 6th day of the 6th month of the 6th year... If you suffer from Hexakosioihexekontahexaphobia, the fear of number 666, you should not join thousands of bloggers who pushed 666 has the hottest technorati tag today. Unfortunately, it will be harder to avoid "The Omen"'s remake and the launch of hundreds of books, albums, parties with a "number of the beast" theme.

Al Lewis sums it up nicely: "It's good day to hawk books, films, CDs, beer or anything else - because if there's a devil, he's got to love marketers". See his article.

If 666 is the number of the beast, did you know that:

670 is the approximate number of the Beast
/666 is the Beast Common Denominator
$665.95 is the retail price of the Beast
666 F is the oven temperature for roast Beast

For more insights into 666.

Google launches spreadsheet application

Sneak peek here. I am a heavy Excel user now, thanks to the London Business School so I will definitely try it when it is released to compare. Noteworthy from Google's early description:

Choose who can access your spreadsheets.

Just enter the email addresses of the people you want to share a given document, and then send them a message.

Share documents instantly.

People with whom you share a given spreadsheet can access it as soon as they sign in.

Edit with others in real time.

Multiple people can edit or view your spreadsheet at the same time as you - their names will appear in an on-screen chat window.

Edit from anywhere.

There's nothing to download; you access your spreadsheets from any computer with an Internet connection and a supported browser.

Never lose your work.

Online storage and auto-save mean you need not fear hard drive failures and power outages.

Via Damien Mulley

Monday, June 05, 2006

No man is an island

Cheyenne Morrison sells private islands for a living and has a blog. Just what the doctor ordered for a monday morning in the office.

Create technorati tags automatically in Blogger with Greasemonkey script for Firefox.

Works for Firefox.

1. Go to a consuming experience
2. Follow instructions

Cheeky monkey but if I can do it, so can you. It's simple and well explained.

Friday, June 02, 2006

7 millions French web users read a blog once a month

According to Mediametrie (French audience rating agency), 27.6% of French web users visit blogs at least once a month. . 4 millions wrote comments and 3 millions created their own blog.

Most popular blog platforms are Skyblogs (from radio station Skyrock) with 4.17 millions visitors, followed by MSN Spaces (2.95 millions visitors), OverBlog (2.32 millions), Six Apart (1.87), Blogger (1.56) and BlogSpirit (1.3).

Article in French at ZDNet.fr

Mediametrie report in PDF here (en francais)

Problem: One thousand paintings and counting.

Sala is a young artist living in Zurich. He paints 1,000 paintings representing numbers 1 to 1,000 and sells them on his website. The price is computed as the difference between 1,000 and the number represented. Discounts apply but decrease by 10% for every 100 paintings sold. Sala's website was picked-up by Boing Boing and Seth Godin's blog, both high traffic blogs. The local Swiss press ignores him. Sala calls it an experiment in mathematics and art. Joel thinks he is brilliant.

How long will it take him to sell one million pixels?

Wednesday, May 31, 2006

Nikon Owns Flickr

At least for the time of an ad campaign, where Nikon banners will be displayed on Flickr and a dedicated Nikon gallery will showcase Nikon pictures. Mediapost highlights that it is the first time a major campaign (outside Yahoo! search ads) runs on Flickr. Steve Rubel thinks the move could alienate non Nikon users as photo enthusiasts tend to be loyal to one brand.

I agree. Flickr is a community and therefore belongs to its members, not to a single brand. There is a danger of backlash. While I like the idea and I am sure Nikon will run a great campaign, my advice to whoever is running it is to make sure the campaign is not too intrusive and respect the community spirit, as would any members. Seth Godin's permission marketing principles come to mind: an opt-in to see ads on Flickr for community members is now needed.

Newspaper Industry: Deep Depressing Dive

This is how Merryl Lynch titled its report on the US newspaper industry. The culprit? media consumption habits are changing (more screen, less paper) and advertising/classifieds business is moving online. Interestingly, the report's analyst think that when they push their online services, newspapers are underpricing. My personal experience talking to newspaper ads sales guy is that they will throw in the online ad if you book ads in their paper... Time to rethink that business model.

Via Mediapost

I enjoyed reading more about this from Adhurl who thinks Mr. Murdoch ultimately has a plan (MySpace?) and Maddie Hanna.

Monday, May 29, 2006

Bloggers can shield sources from Apple

A year ago, I blogged about how Apple was forcing some bloggers to reveal their sources via the courts. Apple won the first ruling but a court of appeal just reversed that judgement: bloggers, like traditional reporters, have the right to keep their sources confidential. See article on SFGate.com

Tuesday, May 16, 2006

LSE Study: WOM drives business growth

The London School of Economics (LSE) compared the results of a telephone survey on a random sample UK consumers against the 2003 and 2004 sales data from companies mentioned in the survey. They found that word-of-mouth, both positive and negative were statistically significant predictors of sales growth.

A 7% increase in WOM advocacy (willingness to recommend a product) unlocks 1 per cent additional company growth.
A 2% reduction in negative word of mouth boosts sales growth by 1 per cent.

See press release on LSE's website.