Why does your english let you down?

A Guardian article about the longest running newspaper ad, for the Practical English Programme, a distance learning course on written and spoken English. Since the 1950s, 400,000 people have taken the course and the current MD reckons that despite several trials with new adverts, the original ad copy is still the most effective.

Times and Sun to stop free for all online model

"Quality journalism is not cheap," said Murdoch. "The digital revolution has opened many new and inexpensive distribution channels but it has not made content free. We intend to charge for all our news websites." Article on the Guardian. If Rupert manages to pull this off, as I think he will, many media organizations and A-list blogs will quickly follow suit. I wonder how this will leave bloggers who quote articles or subscribers to feeds who automatically post on their blogs?

Everything you always wanted to know about the Cacao Pearl, in 90 seconds.

Relax for a moment, turn on the speakers and enjoy the new Cacao Pearl website.

MomDot's hypocritical weeklong PR blackout

MomDot: "our site, and many others, are inundated with hundreds, if not thousands, of product requests each year resulting in massive obligations and deadline stress"... "MomDot is challenging bloggers to participate for one week in August in a PR BLACKOUT challenge where you do not blog ANY giveaways, ANY reviews, and Zero press releases."

Looks good on the surface but MomDot looks more like a commercial venture to me than a blog, judging by the amount of self-confessed PR relationships, advertising on their site and the option to subscribe to be part of the "premier community for moms who blog". So basically the team wants to take a holiday in August to get away from the stress of running a commercial publication. Needless to say that MomDot can always refuse to follow-up on a press release if they don't want to. I turn away dozens a month and never talk about them. The whole PR Blackout call looks more like a PR stunt to me. I would support the initiative if it wasn't so hypocritical.

Boost world happiness: join Richard Wiseman's mass experiment

Log-on to Science of Happiness. Fill in a short questionnaire. Watch a video that will teaches you one happiness exercise. Practice for a week. Input your email and receive another questionnaire a week later. The results will be published on the 11th of August in the Times.

Twitter: Real estate agent sues ex-tenant for tweeting

Horizon Group Management, a Chicago based real estate agent is filing a lawsuit accusing an ex-tenant of defamation after she complained of mould in her apartment on twitter. The "defamatory" statement: "Who said sleeping in a mouldy apartment was bad for you? Horizon realty thinks it's okay." The tenant's twitter account has 20 follower yet the company claimed that "it has severely damaged its good name". I hope they are better at real estate management that public relations. A simple Google search shows the damage. They certainly made a name for themselves although I should not tweet about that name.

Apple iPhone apps are the new Facebook apps

I bet that Silicon Valley VCs are trampling over each other to fund apps networks and the likes. Interesting figures from this Guardian article:
- Apple takes 30% of each app sale
- Some 90% of apps don't make profits for those who create them
- 54% of free apps have fewer than 1,000 users
My all time favorite is still the "I am rich" app, a glowing ruby with no functions whatsoever but showing off what you can afford. 8 people bought it at a cost of a $1,000. I still don't get why Apple banned it from its store.

Facebook to sell your pictures to advertisers?

You may have received an alarming message on Facebook stating that "FACEBOOK has agreed to let third party advertisers use your posted pictures WITHOUT your permission. Click on SETTINGS. Select Privacy. Then select NEWSFEEDS and WALL. Next select the tab that reads FACEBOOK ADS. In the drop down box, select NO ONE.Then SAVE your changes. (REPOST THIS)". Is that true? No. Facebook categorically refuted the rumor on their blog. They haven't said anything about your home address and credit card number though...

Embedded marketing

Nader Tavassoli, professor of Marketing, explains why marketing is not just about advertising, it's about people.

Amazon Kindle users have their very own 1984 moment

Amazon remotely deleted books from its Kindle users' library, including George Orwell's classic 1984. "It's like having Barnes & Noble sell you a book, charge your Visa and then 3 months later change their mind, credit your card and demand their book be returned". Tough especially when you are in the middle of reading it.... Beware, Big Brother is watching what you read. Guardian article.

Should TechCrunch have published Twitter's stolen internal documents?

Mike Arrington, famed author and publisher of the TechCrunch blog received 310 internal documents supposedly hacked from Twitter's internal servers. To publish or not to publish? I'll go with his judgment call: Employee data are of course a no go but financial projections and new products memos are fair game. A bit of an outcry and call of unethical behaviour from readers but his comment frames his decision nicely: "if we only posted things that companies gave us permission to post this would be a press release site and none of you would be here. News is stuff someone doesn’t want you to write. The rest is advertising".

Teenager tells it like it is, media analysts in frenzy.

Nice PR coup for Morgan Stanley: Fifteen year old bank intern is asked to write a memo describing his friends' media habits and reportedly, his report shook the media world... Analysts should get out of their posh office more often instead of reading reports about surveys. The memo: Teens don't use Twitter. Too expensive and the average low following is not worth it (if you want to talk to a few people only, there is SMS). They use their phone to text, call or exchange files via Bluetooth. They don't like advertising ("annoying and pointless"), read newspapers or listen to radio much. They don't use iTunes as it is too expensive and music can be sourced freely someplace else. They spend time on Facebook and money on cinema, concerts and video games that allow them to chat as well. FT article (includes a link to the report).

Fake Steve on Google OS

Let's all take a deep breath and get some perspective...

G8 set new global warming targets to postpone decisions, actions

"Leaders of the G8 leading industrial countries have agreed to try to limit global warming to just 2C (3.6F) above pre-industrial levels by 2050." From BBC. What irks the cynic in me is that no roadmap on how to get there has been agreed. Today’s leaders know well that they will not be in power then, nor their protégés thus could sit on it and leave the task on how to make it happen to future generations. In the meantime, it’s business as usual.

Google to launch an operating system! I might switch back to PC then.

"We're designing the OS to be fast and lightweight, to start up and get you onto the web in a few seconds"... I am really excited about that. Google shook the search market when everyone thought the game was over (remember it was all about portals and entertainment...), then shook the advertising world when ad agencies dismissed the mom & pop shops using adwords (it turned out that there were a lot of them and it amounted to a lot of cash - now the big corporation have search marketing experts and big budgets that end up with Google no matter what). Talking about OS, I switched to Mac in 2007 to keep up with the Californian boys of my previous venture. Never looked back. After comparing boot up time and normal usage (how often the system crashes, usability, intuitiveness, speed...) I convinced my wife to relinquish her Sony Vaio for a MacBook. Now I love Apple but the kit is pricey and there is no Netbook in sight as of yet. A Google OS might just convince me to switch back.

Pre-Facebook, Pre-Internet: Lemmings

Before Facebook sucked out all remaining productivity of the average cubicle worker, we had Lemmings... I found a DHTML version of what must be one of the most addictive game ever created. How many could you rescue?

iPhone apps are the new Facebook apps

Reminiscent to last year's articles on how everyone can strike gold by developing Facebook apps (which followed from becoming a property millionaire on Second Life and a publishing mogul through blogs), the Telegraph has an article on how "anyone with a laptop and a good idea can stake their claim in the app rush". So what are you waiting for? Stop reading and start coding.

Bloggers have no right to privacy

Landmark UK ruling where the High Court ruled against the protection of anonymity of a police officer who wrote a blog. The blogger sought an injunction to prevent a newspaper from naming him for fear of disciplinary hearings. As a result of being identified, the blogger is now being investigated and had been issued a written warning. The blog has been removed. Now I wonder why this could not be extended to online forums and review websites. Think twice before you post. Full story on the BBC.

Grab your Facebook username before it's too late

Facebook just released the option to have usernames and redirect to your page at www.facebook.com/username. I have few homonyms in the World and already got mine. However, if you are blessed with the patronym John Smith, you better grab it fast before you become known as JOhH_SmITh187.

The millionth word in the English language is...

web 2.0.

No kidding.

National Geographic Traveler features the Cacao Pearl

June edition, page 40 under "Destinations Watch". Is it time to write a series of posts on moving from online PR to launching the World's first non-profit luxury eco-resort? Not just yet. But we are getting closer...

Only 10 per cent of Twitter users account for 90 per cent of all tweets

Says Harvard Business School in a Telegraph article. This is consistent with many articles, stuies, reports, anecdotes I came across: Despite all the talks about "user generated content", we prefer to consume content that produce it.

Facebook brings in payment system

Micro-payments have been heralded as the holy grail of e-commerce since 1999. Europeans and Asians sometimes use their cellphones to pay for online services (or virtual goods) but no one managed to deliver a popular, universally accepted web only solution. I believe Facebook could be the one to deliver it. Gartner reckon that direct payment could amount to a third of Facebook's revenues. Article on the FT.

Life beyond PR: It is sunny on the Cacao Pearl.

I thought I would post some pretty pictures of my new project, the Cacao Pearl. It is the World's first non-profit luxury eco-resort, nestled in the Calamian archipelago in Palawan, Philippines. As you would expect, PR is core to our marketing strategy and we are having good media and bloggers' coverage so far ranging from mentions in the NY Times, SF Chronicle, Frommer's, Treehugger, Hollywood Reporter, A Place in the Sun, National Geographic, Hotels Magazine and many more. Completion is scheduled for early 2012. Too early to compile a mailing list but you are welcome to find out more at www.cacaoresorts.com. If you want to write about it and need more information, just ping me.

The trillion dollars question: China or America.

China. If you don't believe, go there and see for yourself.

BT limits download speed on cheapest broadband packages

"A customer who has signed up for an up to 8 megabit per second package can have their speed cut to below 1Mbps". Time to read the small print and complain all the way to the top. BBC.

OneTel Talk Talk but doesn't listen

In 10 years in the UK, I had my share of bad service but never had to resort to the Office of Fair Trading for a resolution, until I canceled my contract with OneTel. Despite written letters a month in advance that were acknowledged and three follow-up phone calls, they still send me bills for a phone line in a flat I left 2 months and a half ago. Obviously they are taking the piss. I am sending my recorded letter tomorrow for their breach of contract under the supply of goods and services act 1982. They have 10 days to sent me a written confirmation that my contract is canceled and refund me. I will update on this blog. Needless to say that I am not recommending them to anyone.

Wolfram

Touted as the new Google, Wolfram is actually not a search engine but a "computational knowledge engine". It is a bit like an expert system plugged-in an encyclopedia. Look at the online demo This is a very impressive start.

The end of free online news?

Rupert Murdoch is looking to start charging readers to access his online papers. While many will dismiss it as rearguard fighting, I will not be surprised if other publishers jump in at the chance. As their readership moves online, newspaper publishers just can't make enough money on the Internet through advertising alone to run their business. The billion dollars question is whether there would be sufficient willing payers to compensate the drop in online readership (i.e. online advertising revenues) when they start charging. It looks like we will soon find out.

CNN article (still free).

Is a Recession the Perfect Time to Start a Business?

In theory, resources would cost less but Jeff Nolan shows that it is not to be taken for granted. In a comment Edwk makes valid points: People joining you know that it will be tough so are more motivated and you have less competitors throwing money at the problem you are trying to solve.

The Best job in the World, Queensland Tourism campaign explained

"... for US$1m, it generated US$70m of global publicity." and was probably one of the best campaigns of its kind I have seen for a long time. BBC.

50 Best IPhone Apps for MBA students

On Management Courses. I thought students were broke by definition?

Gaping Void's Macleod writing book

"ignore everybody" launches June 11th, 2009. I have always been a great fan of the cartoons and iconoclastic marketing thoughts so will await anxiously.

Pirate Bay guilty verdict: Now what?

"...the site will almost certainly continue to operate and the legal battle will carry on for many months - or even years - to come...". The Register. A victory for litigation over innovation.

Cambridge researchers slam Facebook democracy

"...the revised document is effectively identical to the original version, with merely superficial changes...". Ouch! Computer Weekly.

The 10 greatest computer flops

From the Telegraph. Surprising how many Apply products are there.

Goldman Sachs hires law firm to shut down blogger's site

I'll take it that Goldman have been spared by the crisis and have plenty of time in their hands. Article on the Telegraph. The blog in question is Goldmansachs666.com

Google Street View does not breach privacy laws

"If consent were required by the law then the producers of, say, Match of the Day, would have to gain the consent of all people attending televised football matches who might be caught on camera". Enough said. Guardian.

Google About To Buy Twitter?

Apparently, valuation is north of US$250K. From ITPro Portal.

Mashing-up Youtube

Israeli artist Kutiman creates a fantastic album by cutting/mixing Youtube clips. Love it. First read on CNN.

Biting the hand that feed: Can we monetize social media?

David Rowan, editor of the new UK Wired edition takes a shot at Second Life (the national sport at the moment) and hits all other social networks/services in the same time. The best business minds have spent over a decade figuring out a profitable business model for online media or social networks and the best option so far is still selling to an even bigger online media or social network. With the crisis shrinking everyone to size and funding drying up, this brings us in a world where we accept that online networks can only be a "cost of doing business", where we continue chasing an elusive magical business model that will turn millions of users into millions of customers or where we start charging people for services they clearly value. My hunch is on the 3rd option.

Twitter switch for Guardian, after 188 years of ink

Great April's fools fun from the Guardian.

Second Life's span is virtually over as firms decide to get real

Damning article on the Telegraph. Are journos seeking closure? In two years, will we see similar articles about Twitter?

Google Street View now in the UK...

... And the results are just amazing. Conveniently, a picture was taken just in front of my former flat and as a result, I am missing London.

Explore at http://earth.google.com/ and tick Street View under "Layers".

The crisis of credit, visualised

One of the best explanations of the credit crunch I have seen. First seen on Mr Brown, blogger extraordinaire of Singapore.

The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.

Microsoft Office labs vision 2019

In 2019, there will be tactile screens everywhere. The only gardens will be on rooftops and we will all live in Hong Kong. Don't believe me? See for yourself:



Thank you to El Blogador for sending me this story. Read post from Long Zheng.

IAB develops new guidelines for behavioural advertising

Self-regulatory and signed by AOL, Google, Microsoft, Yahoo!... The guidelines can be summarized as:

• Notice

Each Member shall provide clear and unambiguous notice to users that it collects data for the purposes of OBA. This notice shall include information about what types of data are collected, how these data are being used and how users can decline OBA with respect to that Member.

• User choice
  

Each Member shall provide an approved means for consumers to decline OBA from that Member and information on how to do it.

• User Education

Each Member shall make information available to educate users about OBA and ensure that this information is easily accessible.

And of course, "No Member shall create OBA segments intended for the sole purpose of targeting children under the age of 13 years".

Full guidelines on IAB site.
First read on the BBC.

"Lunatic bloggers can keep the blogosphere"

Guardian article about Ryanair v. Jason Roe, a freelance developer/blogger. I don't condone the tone of Ryanair's response but the short of it is that Ryanair can get away with that. Most of those commenting and swearing they will never fly Ryanair will quickly change their mind when asked to pay £100 more for the same journey with another airline. If they don't mind paying more, they are not Ryanair's customer target anyway.

Theo Paphitis' top business tips

Some very sound advice on BBC. I am taking note.

London Business School ranked #1 in the world

FT 2009 global rankings.
I certainly did not contribute to up the salary increase criteria :-)

Facebook U-turn again

For the time being, your pictures belong to you. Guardian. Funny how the Facebook team still hasn't figured out a way to connect with their users before implementing such policies.

Military’s killer robots must learn warrior code

" Autonomous military robots that will fight future wars must be programmed to live by a strict warrior code or the world risks untold atrocities at their steely hands" According to a report from the Ethics and Emerging Technology group. Article in the Times with a priceless comment from Dave E., Laos: "Marvelous – puts the recession into perspective though doesn’t it. Who needs to worry about losing their jobs when in fact the real danger is killer robots without conscience stalking the earth….".

Global recession - where did all the money go?

Frightening. The Guardian.

Look around you: Maths

The World's best complaint letter

To Richard Branson from a Virgin airline customer on the Mumbai to Heathrow flight last December. Hilarious.
On the Telegraph.

Obama's inauguration speech as a tag cloud

From Wordle.net

Affordable glasses turn your computer screen in 3D

"NVIDIA has created a kit that turns computer screen images 3D provided machines have GeForce graphics processors and one of the new-generation of high-resolution monitors launched at CES by Samsung, ViewSonic, or Mitsubishi. (...) Because the technology works with monitors, 2D computer games can be replayed in three dimensions". AFP article.

I want one! and loads of Panadol.

50 Reasons Why More People Aren't Using Your Website

Written by Scott Heiferman. The top 3 are the most common issues:

1. Because they don't want to generate content, they want better life
2. Because it solves a problem they don't have
3. Because it won't help them with their problem

ESTATE AGENTS NOW SHOWING HOUSES TO OTHER ESTATE AGENTS

"BRITAIN'S estate agents are showing houses to each other in a bid to combat loneliness and prevent their traditional skills from dying out." Another classic from the Daily Mash.

Atheist advertising campaign goes global, thousand more buses to burn in Hell!

800 buses in the UK, a thousand tube cards, 2 LCD screens opposite Bond Street tube station, buses in Barcelona, Italy, the U.S. (Washington only)...

If only more were heeding this message from the American Humanist Association: "Just be good for goodness' sake".

Guardian article.

A floating city to welcome future global warming escapists?

Floating eco-city concept by French architect Vincent Callebaut. The city generates more energy than it consumes through a combination of wave power and solar energy. It can host 50,000 people. No price tag yet but it is safe to assume that it will be used as a luxury development rather than a viable solution for the expected millions of people displaced from their homeland by the rising seas. It looks beautiful though... Article in French in Le Monde.

Happy New Year!

Best Wishes to all my readers.

The Guardian's top 100 sites for 2009

Full list here.

Google fall out of 20 Most Trusted Companies list, Facebook creeps in.

In 2007, Google featured in the top 10. In 2008, it doesn't make the top 20. As seen on Andy Beal who includes a top 10 comparison with 2007. Truste reckons that influential factors this year were:

• Importance of privacy continues to rise.
  
• Consumers feel they are losing control of personal information.
  
• Identity theft is top of mind.

This is a US survey, not global.

2008 Ranking

1 American Express (remained number one)

2 eBay (+6)

3 IBM (no change)

4 Amazon (+1)

5 Johnson & Johnson (+1)

6 Hewlett Packard (+10)

6 U.S. Postal Service (+1)

7 Procter & Gamble (+2)

8 Apple (new to the top 20)

9 Nationwide (remained the same)

10 Charles Schwab (-8)

11 USAA (+4)

12 Intuit (+7)

13 WebMD (-1)

14 Yahoo! (new to the top 20)

15 Facebook (new to the top 20)

16 Disney (-1)

16 AOL (-12)

17 Verizon (new to the top 20)

18 FedEx (new to the top 20)

19 US Bank (-2)

20 Dell (-7)

20 eLoan (-9)

Happiness is contagious, research finds

Happy friends make you happy. LA Times.

Warning: UK fraudsters target online car sales

I am selling my car and posted on Autotrader last weekend. So far I received no less than 4 scam emails from crooks trying to part me from my cash. Fortunately, I did my research and came across this excellent explanation from Jim at Autoshippers UK. I am trying to summarise it here but please read his comprehensive post.

The typical scam involves a "buyer" purporting to be a garage wanting to pay the price and pay you extra for you to pay his shipping agent directly. Say you sell your car for £5K and shipping costs £500. You accept his offer, receive a cheque for the car plus extra for the shipping (£5.5K). Your bank informs you that the cheque has been paid to your account. You pay the shipping agent as instructed for £500, usually through Moneygram. A few days later, your bank informs you that the cheque has bounced and withdraws the amount from your account. Leaving you with having paid "shipping fees" of £500 to some unknown untraceable "shipping agent".

You have been warned.

Zinio: Search and read over 50,000 international magazines... for free.

Goodbye press-clipping fees! See Zinio Inside. The coverage in Europe seems limited but worth adding to your "PR on the cheap" toolbox.

As read on Micropersuasion.

World Philosophy Day: Something to think about.

Philosophy was one of my favourite subjects in school. Today it is world philosophy day (so I just learned) and the BBC has a thought-provoking article with 4 questions guaranteed to make you think... twice.

iPhone Google application baffled by British accents

"The free application, which allows iPhone owners to use the Google search engine with their voice, mistook the word "iPhone" variously for "sex," "Einstein" and "kitchen sink". AFP.
I can't imagine what my French accent would have produced...

The Long Tail: When faith meets facts

Thought-provoking article from Tom Slee in the Register. Is the long-tail a theory that flies in the face of real-world evidence? More on his long tailed debunked blog.

The economics of Spam: 0.00000008% response rate = $3.5M turnover

Academics at Berkeley used the "Storm botnet" network to blast 350 million emails for "male enhancement products" at a cost of about $80 per million emails sent. 28 sales resulted with an average purchase price of $100. They estimated that such campaigns when fully utilising the network could mean gross revenues of $7,000 to $9,500 a day, or $3.5 million a year for the spammers.

First read in The Register.

Full study here.

How to monetize bloggers' ego?

1. Create an award for "Best Blog". Include as many categories as possible so everyone stand a chance.
2. Mass-email bloggers to enter the award.
3. Charge $275 per blog for entry ($195 if you enter before November 14, $250 before December 15).
4. Mass-email bloggers to vote for their favourite blogs in the proposed categories (less work for you).
5. Laugh all the way to the bank. Repeat next year.

Chapeau!

Monks brawl at Jerusalem shrine

BBC video. So much for "turn the other cheek"...

The World has voted: Change we can finally believe in

Across the World, Obama won 9,115 electoral colleges vote against 203 for McCain. The only countries where McCain overtook Obama were Iraq, Algeria and Congo. See full results on the Economist website (Courtesy of El Blogador). In the U.S., the race was narrower with 52% of votes to Obama v. 47% for McCain (CNN).

Obama and McCain: Dance Off!

Awesome.

Skiving Aussie busted on Facebook

On the Register.

Email error ends up on road sign

The Welsh sign reads "I am not in the office at the moment. Please send any work to be translated." From the BBC. Instant classic.

Amazon's one-click patent invalidated?

The U.S. Court of Appeals in Washington, D.C. ruled that business methods are not patentable unless they meet fairly narrow rules.

Via TechCrunch.

Wassup Obama: Original Budweiser wassup cast stars in pro-Obama ad

Smart and funny.

Ground breaking Youtube ad for Nintendo Wii Wario Land game

See for yourself. (wait 10 seconds in the video...).

Seller threatens lawsuit after negative eBay feedback

While it is important that businesses have means to protect their reputation (especially on the ground of defamation), a victory for the scorned seller will be bad news for buyers AND sellers. Buyers will have less incentive to post feedback due to the threat of lawsuits. They will also have less trust in reviews and ratings since they know it is forcibly positively biased. As a result, the reputation system that benefit sellers will lose its credibility. Everyone loses. From the Register.

The end of Web 2.0?

Less money for start-ups, business models solely based on advertising under strains and heavy posturing from VCs to freak out entrepreneurs and extract more equity for less cash. Well summarised in Rob Hof's post "Is That the Sound of the Silicon Valley Web 2.0 Bubble Bursting?" and John C Abell's Wired article "The End of Web 2.0?"

The Shanghai Restoration Project

Thanks to uncle Raja for introducing me to this band.

Japanese restaurant takes cost cutting to the extreme

It employs two monkeys as waiters and pay them peanuts.

Ultrasound machine 'turns cheap plonk into fine wine in 30 minutes'

"Inventor Casey Jones says the £350 gadget uses ultrasound technology to recreate the effects of decades of ageing by colliding alcohol molecules inside the bottle." From the Telegraph.

Nokia offers unlimited music for one-off fee of £130

From the Times.

Google puts 2001 search index back online to celebrate 10 years anniversary.

Clever and fun. A search for "iPod" brings back "Image Proof of Deposit Document Processing System" and Facebook brings back "ESPP FACEBOOK. A searchable database of all students and faculty in ESPP". Try the 2001 index here. Via the Google Blog.

Beyond PR in Advertising Age top 100 European marketing blogs

Number 66. This explains why I receive so many lame pitches from small PR outfits in Iowa.

Facebook in the real world

This is hilarious!

First skyscraper to be built in Paris for 30 years unveiled.

A 180 metres tall pyramid. Striking design. As the Onion would have put it: It will host the entire population of France and will be made of ivory :-)

How America is becoming the United States of France

The US is forcedly embracing everything it loves to hate about the French system. Article on the Time.

Futurologist Richard Watson's 2050 vision

Five key factors: Ageing, Environment, Asia, Connectivity, Technology. Fascinating read.

The ninja cat: Youtube's latest superstar

The Great Wine Swindle

Forget Facebook's redesign, here is an issue you should be really concerned about: According to Malcolm Gluck, wine producers use "a host of additives" to disguise the flavour or inferior grapes without listing them on the labels. The list includes sugar, hydrochloric acid, yeasts and ascorbic acid (sometimes they use harmful substances to raise alcohol content and traces of fertilisers have been found in some champagnes). I am not surprised here but what bothers me is that the Wine and Spirits Trade Association is exempt from labelling rules. Their spokesperson says that "it is possible for drinkers to find out what is in their wine by talking to the maker or importer". So the next time you are in Waitrose, make sure you brush up on your French or Italian to call the maker or importer of every bottle you are considering buying, should you find their phone number. Operators are on standby to confess that they top up their wine with ethanol... This is laughable in a pathetic way.

CARNAGE AS FACEBOOK MOVES EVERYTHING SLIGHTLY TO THE LEFT

The Daily Mash on the user-generated uproar following Facebook's slight redesign. For those who subscribed to the "bring the old Facebook" back groups, and those supporting the new design: Get a Life!

Six Technologies with Potential Impacts on US Interests out to 2025

From the National Intelligence Council. Fascinating read as a glimpse into our future.

uStart, your customisable start page

Developed by a small team of students from the University of Sheffield. UStart.org

Brands fight bloggers with 'fact' websites

Interesting article about companies setting-up dedicated websites to provide their point-of-view on rumours or perceptions relayed by bloggers.

Wikipedia founder launches Green Wikipedia

Wikia Green aims to build the best resource for citizens of the Earth to learn about the environment and how to live a more sustainable life. Commendable.

Eat less meat to fight climate change

UN figures suggest that meat production puts more greenhouse gases into the atmosphere than transport (18% v. 13%). BBC.