The crisis of credit, visualised

One of the best explanations of the credit crunch I have seen. First seen on Mr Brown, blogger extraordinaire of Singapore.

The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.

Microsoft Office labs vision 2019

In 2019, there will be tactile screens everywhere. The only gardens will be on rooftops and we will all live in Hong Kong. Don't believe me? See for yourself:



Thank you to El Blogador for sending me this story. Read post from Long Zheng.

IAB develops new guidelines for behavioural advertising

Self-regulatory and signed by AOL, Google, Microsoft, Yahoo!... The guidelines can be summarized as:

• Notice

Each Member shall provide clear and unambiguous notice to users that it collects data for the purposes of OBA. This notice shall include information about what types of data are collected, how these data are being used and how users can decline OBA with respect to that Member.

• User choice
  

Each Member shall provide an approved means for consumers to decline OBA from that Member and information on how to do it.

• User Education

Each Member shall make information available to educate users about OBA and ensure that this information is easily accessible.

And of course, "No Member shall create OBA segments intended for the sole purpose of targeting children under the age of 13 years".

Full guidelines on IAB site.
First read on the BBC.

"Lunatic bloggers can keep the blogosphere"

Guardian article about Ryanair v. Jason Roe, a freelance developer/blogger. I don't condone the tone of Ryanair's response but the short of it is that Ryanair can get away with that. Most of those commenting and swearing they will never fly Ryanair will quickly change their mind when asked to pay £100 more for the same journey with another airline. If they don't mind paying more, they are not Ryanair's customer target anyway.

Theo Paphitis' top business tips

Some very sound advice on BBC. I am taking note.

London Business School ranked #1 in the world

FT 2009 global rankings.
I certainly did not contribute to up the salary increase criteria :-)

Facebook U-turn again

For the time being, your pictures belong to you. Guardian. Funny how the Facebook team still hasn't figured out a way to connect with their users before implementing such policies.

Military’s killer robots must learn warrior code

" Autonomous military robots that will fight future wars must be programmed to live by a strict warrior code or the world risks untold atrocities at their steely hands" According to a report from the Ethics and Emerging Technology group. Article in the Times with a priceless comment from Dave E., Laos: "Marvelous – puts the recession into perspective though doesn’t it. Who needs to worry about losing their jobs when in fact the real danger is killer robots without conscience stalking the earth….".

Global recession - where did all the money go?

Frightening. The Guardian.

Look around you: Maths

The World's best complaint letter

To Richard Branson from a Virgin airline customer on the Mumbai to Heathrow flight last December. Hilarious.
On the Telegraph.

Obama's inauguration speech as a tag cloud

From Wordle.net

Affordable glasses turn your computer screen in 3D

"NVIDIA has created a kit that turns computer screen images 3D provided machines have GeForce graphics processors and one of the new-generation of high-resolution monitors launched at CES by Samsung, ViewSonic, or Mitsubishi. (...) Because the technology works with monitors, 2D computer games can be replayed in three dimensions". AFP article.

I want one! and loads of Panadol.

50 Reasons Why More People Aren't Using Your Website

Written by Scott Heiferman. The top 3 are the most common issues:

1. Because they don't want to generate content, they want better life
2. Because it solves a problem they don't have
3. Because it won't help them with their problem

ESTATE AGENTS NOW SHOWING HOUSES TO OTHER ESTATE AGENTS

"BRITAIN'S estate agents are showing houses to each other in a bid to combat loneliness and prevent their traditional skills from dying out." Another classic from the Daily Mash.

Atheist advertising campaign goes global, thousand more buses to burn in Hell!

800 buses in the UK, a thousand tube cards, 2 LCD screens opposite Bond Street tube station, buses in Barcelona, Italy, the U.S. (Washington only)...

If only more were heeding this message from the American Humanist Association: "Just be good for goodness' sake".

Guardian article.

A floating city to welcome future global warming escapists?

Floating eco-city concept by French architect Vincent Callebaut. The city generates more energy than it consumes through a combination of wave power and solar energy. It can host 50,000 people. No price tag yet but it is safe to assume that it will be used as a luxury development rather than a viable solution for the expected millions of people displaced from their homeland by the rising seas. It looks beautiful though... Article in French in Le Monde.

Happy New Year!

Best Wishes to all my readers.

The Guardian's top 100 sites for 2009

Full list here.

Google fall out of 20 Most Trusted Companies list, Facebook creeps in.

In 2007, Google featured in the top 10. In 2008, it doesn't make the top 20. As seen on Andy Beal who includes a top 10 comparison with 2007. Truste reckons that influential factors this year were:

• Importance of privacy continues to rise.
  
• Consumers feel they are losing control of personal information.
  
• Identity theft is top of mind.

This is a US survey, not global.

2008 Ranking

1 American Express (remained number one)

2 eBay (+6)

3 IBM (no change)

4 Amazon (+1)

5 Johnson & Johnson (+1)

6 Hewlett Packard (+10)

6 U.S. Postal Service (+1)

7 Procter & Gamble (+2)

8 Apple (new to the top 20)

9 Nationwide (remained the same)

10 Charles Schwab (-8)

11 USAA (+4)

12 Intuit (+7)

13 WebMD (-1)

14 Yahoo! (new to the top 20)

15 Facebook (new to the top 20)

16 Disney (-1)

16 AOL (-12)

17 Verizon (new to the top 20)

18 FedEx (new to the top 20)

19 US Bank (-2)

20 Dell (-7)

20 eLoan (-9)

Happiness is contagious, research finds

Happy friends make you happy. LA Times.

Warning: UK fraudsters target online car sales

I am selling my car and posted on Autotrader last weekend. So far I received no less than 4 scam emails from crooks trying to part me from my cash. Fortunately, I did my research and came across this excellent explanation from Jim at Autoshippers UK. I am trying to summarise it here but please read his comprehensive post.

The typical scam involves a "buyer" purporting to be a garage wanting to pay the price and pay you extra for you to pay his shipping agent directly. Say you sell your car for £5K and shipping costs £500. You accept his offer, receive a cheque for the car plus extra for the shipping (£5.5K). Your bank informs you that the cheque has been paid to your account. You pay the shipping agent as instructed for £500, usually through Moneygram. A few days later, your bank informs you that the cheque has bounced and withdraws the amount from your account. Leaving you with having paid "shipping fees" of £500 to some unknown untraceable "shipping agent".

You have been warned.

Zinio: Search and read over 50,000 international magazines... for free.

Goodbye press-clipping fees! See Zinio Inside. The coverage in Europe seems limited but worth adding to your "PR on the cheap" toolbox.

As read on Micropersuasion.

World Philosophy Day: Something to think about.

Philosophy was one of my favourite subjects in school. Today it is world philosophy day (so I just learned) and the BBC has a thought-provoking article with 4 questions guaranteed to make you think... twice.

iPhone Google application baffled by British accents

"The free application, which allows iPhone owners to use the Google search engine with their voice, mistook the word "iPhone" variously for "sex," "Einstein" and "kitchen sink". AFP.
I can't imagine what my French accent would have produced...

The Long Tail: When faith meets facts

Thought-provoking article from Tom Slee in the Register. Is the long-tail a theory that flies in the face of real-world evidence? More on his long tailed debunked blog.

The economics of Spam: 0.00000008% response rate = $3.5M turnover

Academics at Berkeley used the "Storm botnet" network to blast 350 million emails for "male enhancement products" at a cost of about $80 per million emails sent. 28 sales resulted with an average purchase price of $100. They estimated that such campaigns when fully utilising the network could mean gross revenues of $7,000 to $9,500 a day, or $3.5 million a year for the spammers.

First read in The Register.

Full study here.

How to monetize bloggers' ego?

1. Create an award for "Best Blog". Include as many categories as possible so everyone stand a chance.
2. Mass-email bloggers to enter the award.
3. Charge $275 per blog for entry ($195 if you enter before November 14, $250 before December 15).
4. Mass-email bloggers to vote for their favourite blogs in the proposed categories (less work for you).
5. Laugh all the way to the bank. Repeat next year.

Chapeau!

Monks brawl at Jerusalem shrine

BBC video. So much for "turn the other cheek"...

The World has voted: Change we can finally believe in

Across the World, Obama won 9,115 electoral colleges vote against 203 for McCain. The only countries where McCain overtook Obama were Iraq, Algeria and Congo. See full results on the Economist website (Courtesy of El Blogador). In the U.S., the race was narrower with 52% of votes to Obama v. 47% for McCain (CNN).

Obama and McCain: Dance Off!

Awesome.

Skiving Aussie busted on Facebook

On the Register.

Email error ends up on road sign

The Welsh sign reads "I am not in the office at the moment. Please send any work to be translated." From the BBC. Instant classic.

Amazon's one-click patent invalidated?

The U.S. Court of Appeals in Washington, D.C. ruled that business methods are not patentable unless they meet fairly narrow rules.

Via TechCrunch.

Wassup Obama: Original Budweiser wassup cast stars in pro-Obama ad

Smart and funny.

Ground breaking Youtube ad for Nintendo Wii Wario Land game

See for yourself. (wait 10 seconds in the video...).

Seller threatens lawsuit after negative eBay feedback

While it is important that businesses have means to protect their reputation (especially on the ground of defamation), a victory for the scorned seller will be bad news for buyers AND sellers. Buyers will have less incentive to post feedback due to the threat of lawsuits. They will also have less trust in reviews and ratings since they know it is forcibly positively biased. As a result, the reputation system that benefit sellers will lose its credibility. Everyone loses. From the Register.

The end of Web 2.0?

Less money for start-ups, business models solely based on advertising under strains and heavy posturing from VCs to freak out entrepreneurs and extract more equity for less cash. Well summarised in Rob Hof's post "Is That the Sound of the Silicon Valley Web 2.0 Bubble Bursting?" and John C Abell's Wired article "The End of Web 2.0?"

The Shanghai Restoration Project

Thanks to uncle Raja for introducing me to this band.

Japanese restaurant takes cost cutting to the extreme

It employs two monkeys as waiters and pay them peanuts.

Ultrasound machine 'turns cheap plonk into fine wine in 30 minutes'

"Inventor Casey Jones says the £350 gadget uses ultrasound technology to recreate the effects of decades of ageing by colliding alcohol molecules inside the bottle." From the Telegraph.

Nokia offers unlimited music for one-off fee of £130

From the Times.

Google puts 2001 search index back online to celebrate 10 years anniversary.

Clever and fun. A search for "iPod" brings back "Image Proof of Deposit Document Processing System" and Facebook brings back "ESPP FACEBOOK. A searchable database of all students and faculty in ESPP". Try the 2001 index here. Via the Google Blog.

Beyond PR in Advertising Age top 100 European marketing blogs

Number 66. This explains why I receive so many lame pitches from small PR outfits in Iowa.

Facebook in the real world

This is hilarious!

First skyscraper to be built in Paris for 30 years unveiled.

A 180 metres tall pyramid. Striking design. As the Onion would have put it: It will host the entire population of France and will be made of ivory :-)

How America is becoming the United States of France

The US is forcedly embracing everything it loves to hate about the French system. Article on the Time.

Futurologist Richard Watson's 2050 vision

Five key factors: Ageing, Environment, Asia, Connectivity, Technology. Fascinating read.

The ninja cat: Youtube's latest superstar

The Great Wine Swindle

Forget Facebook's redesign, here is an issue you should be really concerned about: According to Malcolm Gluck, wine producers use "a host of additives" to disguise the flavour or inferior grapes without listing them on the labels. The list includes sugar, hydrochloric acid, yeasts and ascorbic acid (sometimes they use harmful substances to raise alcohol content and traces of fertilisers have been found in some champagnes). I am not surprised here but what bothers me is that the Wine and Spirits Trade Association is exempt from labelling rules. Their spokesperson says that "it is possible for drinkers to find out what is in their wine by talking to the maker or importer". So the next time you are in Waitrose, make sure you brush up on your French or Italian to call the maker or importer of every bottle you are considering buying, should you find their phone number. Operators are on standby to confess that they top up their wine with ethanol... This is laughable in a pathetic way.

CARNAGE AS FACEBOOK MOVES EVERYTHING SLIGHTLY TO THE LEFT

The Daily Mash on the user-generated uproar following Facebook's slight redesign. For those who subscribed to the "bring the old Facebook" back groups, and those supporting the new design: Get a Life!

Six Technologies with Potential Impacts on US Interests out to 2025

From the National Intelligence Council. Fascinating read as a glimpse into our future.

uStart, your customisable start page

Developed by a small team of students from the University of Sheffield. UStart.org

Brands fight bloggers with 'fact' websites

Interesting article about companies setting-up dedicated websites to provide their point-of-view on rumours or perceptions relayed by bloggers.

Wikipedia founder launches Green Wikipedia

Wikia Green aims to build the best resource for citizens of the Earth to learn about the environment and how to live a more sustainable life. Commendable.

Eat less meat to fight climate change

UN figures suggest that meat production puts more greenhouse gases into the atmosphere than transport (18% v. 13%). BBC.

Singapore Animated: First public screening of Singaporean animated short films at the ICA, London

If you like animation and short films, don't miss Singapore Animated at the Institute of Contemporary Art on the 25th of October.

Organised by the Singapore Creative Network UK, the event is the first public screening of some of the best animations from Singapore curated by Gavin Lim, an award-winning director in the Singapore International Film Festival.

Mysteries of the Universe to be solved next Wednesday

The Times' science editor reports on the Large Hadron Collider that will help us understand how the Universe works while creating a blackhole that will devour Earth.

Google v. Microsoft, the browser war

Microsoft's IE8 includes a feature to hide your tracks, making it harder for Google to collect data and to serve you targeted ads based on this data. Google's response? A new Google browser to compete with IE.

UK to become the biggest country in the EU in 50 years' time,

By 2060, the population of major Europen countries will be:

• UK 77 million
• France 72
• Germany 71
• Italy 59
• Spain 52

Article from the Guardian.

Qik.com: Stream video live from your phone

The power of a live broadcast studio in your hand. Love the concept. What is not answered in their FAQs is: How much does this really cost?

Update: Sandrine pointed to me that the service isfree. Data charges depend on your plan with your phone provider.

Met Police launches Google crime map

Regions in blue is where you want to live. http://maps.met.police.uk/

Beware of a new Facebook scam!

Today you may receive a message on your wall saying "Hey. Somebody wrote something about you in their blog.. everybody needs to see this.. Go here" followed by a blogspot URL. This will redirect you to a fake Facebook page where you will be prompted to enter your Facebook login details. DON'T FALL FOR IT! It is a scam designed by people keen to get hold of your personal data. I almost went for it but noticed the unusual URL at the top of the "fake Facebook page". Consider it a civic duty to spread the word.

Creativity and Personal Mastery, summarised in one video

A truly life changing elective I took at business school with Professor Srikumar Rao, here speaking at Google.

Why Microsoft and Intel tried to kill the XO $100 laptop

A very sad story. From the Times.

Apple removes I Am Rich, a $1,000 featureless iPhone application

"Eight people bought the software, which has no function except to alert other people that you have money"... so why did Apple blocked it? Story on the LA Times.

Google offers free music in China

The service will let users search songs by singer or song title then download them from partner website Top100.cn, a Chinese music site. From CNet.

Google Lively, a Second Life killer? Yes but a slow death.

Google launched Lively, a browser based Second Life style real-time 3d world. It looks good, clean and fun but if you thought Second Life was slow... wait till you try Lively. Will it kill Second Life? Most Second Life users don't speculate on virtual lands and use the platform to meet and chat. They are the ones most likely to be seduced by Google Lively. Especially if they are from South Korea, the country of mega-fast broadband. For everyone else, they will prefer not to use Second Life than not to use Google Lively until they get a 50MB broadband connection. Via Tech Crunch.

Nasa: There is water on Mars

From the Guardian.

Growth slump may force Italy out of eurozone

For my Italian readers. This is according to Capital Economics and the article is purposely alarmist.

Technorati state of the Blogosphere

The new results are not in but the survey leading to them is available here: http://v2.decipherinc.com/survey/mmc/mmc08001

Second Life's economy is dominated by women's clothes

At least according to this entertaining article from Michael Parsons in the Times.

Google Knol, a Wikipedia rival?

The main difference between the two is that Google Knol puts the spotlight on authors and their opinions while Wikipedia strives to be factual. To that extent it is more a Squidoo or an about.com rival. It is very early day but the obvious pitfal for such venture is to prevent articles from turning into disguised sales pitches. Another concern is that Google will favour Google Knol articles over Wikipedia in its search queries.

Solar power from Saharan sun could provide Europe's electricity, says EU

Visionary. Article on the Guardian.

Beyond PR #24 on top 50 PR blogs in the world

There is a bit of a ranking mania at the moment. This one was compiled by Matthew Watson from the excellent Rainier PR. All I can say is a big thank you for including Beyond PR.

Shapeways lets you create real 3D objects

Upload your 3D design on Netherlands based Shapeways' website (incubated by Philips). They will provide you with a quote for 3D printing with a choice of four kinds of plastics (metal is planned) and shipping it wherever you like. The site uses 3D industry standard file formats (STL, Collada, X3D) and the average cost of objects is $50 - $150. As seen on TechCrunch.

I am very excited about the possibilities for artists and designers, from anime figurines to limited edition jewelleries.

See how it works here:

StudiVZ sued by Facebook?

German's premier social network is apparently being sued by Facebook for "intellectual property infringement". Seen on TechCrunch.

The 10 greatest sci-fi films NEVER made

On the Times. Never say never...

Do problems with Wikipedia presage social networking’s end?

A provocative title but an otherwise thought provoking article about the fallacy of "democratic content" through user generated media. From Paul Murphy, ZDNet.

We're Investing So Much In Alternative Fuels, Sometimes We Almost Forget To Pump Oil!

Another Onion classic for CSR minded people.

The Eco Zoo

http://www.ecodazoo.com/

Is there a point to business training? Britain's most mickey mouse training courses

A funny article from Sathnam Sanghera on the Times. I am actually quite into personal development myself but the cynic in me helps maintain my sanity (and sense of humour).

Beyond PR featured in the UK top marketing blog

As seen on FasterFuture. Keep linking!

Google v. Your Privacy

Google is taking a lot of flack on user privacy. The company has been forced to handover Youtube's log data to Viacom and is now being questionned about its streetview pictures in Europe. See ZDNet Garett Rogers and dot.life for summaries/references.

Biofuels to blame for 75 per cent increase in price of food

The rise is far greater than previous estimates including a US Government claim that plant-derived fuels contribute less than three per cent to food price hikes. Telegraph.

Man sues old schoolfriend for libel after he made 'fake' entries on Facebook

A company boss whose personal details were displayed on Facebook under a fake entry yesterday launched a landmark High Court claim for damages. See This is London.

Icann's new naming system is a brand owner's nightmare

According to John Mackenzie, a partner with Pinsent Masons: "This has the potential for utter chaos (...) The attraction for domainers and cybersquatters is not going to be setting up a registry that matches someone else's brand, it will be in the generic TLDs. All of a sudden, every brand will be forced to register their name at .shop, .buy and .london to stop anyone else getting it."
Article on Outlaw.com
Given how companies are already struggling to cope with existing limited domain names, not to mention the confusion over the .eu domain name, this will fun to watch.

Why are gas prices rising?

The Daily Mash has the answer with its article: "The bosses of Britain’s six biggest energy companies said the only control they had over the price of gas was deciding how much they were going to charge people for using it." Always funny, always spot on.

Google launching research and media planning tool for professional ad planners

"Simply enter demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit. You can drill down further to get more detail like demographics and related searches for a particular site, or you can get aggregate statistics for the sites you've added to your media plan. (...) Using Google Ad Planner, you can quickly create media plans and export to a .csv file, which can be opened in most spreadsheet applications. Or, you can export to DoubleClick's MediaVisor, which helps you manage all your other media planning, buying and campaign management activities."

Apply for Google Ad Planner beta login here.

Technorati launches bloggers ad network

Article on Tech Crunch

Photoshop Disasters, the Blog

Lazy Photoshop work coming out of the woodwork, thanks to the Photoshop Disaster blog. Look at the Daily Mail... This has to be a prize winner.

FIRST APPRENTICE TO SELL AN EMAILER WINS, SAYS SUGAR

Priceless, from the Daily Mash.

What makes a viral ad?

Great article and examples from the CEO of JWT India . His tips:

• Controversy is the mother of advertising.
• Get viewers to wonder whether it is real or not
• Ignite communities
• Thrown down the gaunglet
• Make it hilarious if it has to be fun
• Titillate...

Cannabis blunder at Tokyo airport

Amazing.... "A customs officer hid a package of the banned substance in a side pocket of a randomly chosen suitcase in order to test airport security. Sniffer dogs failed to detect the cannabis and the officer could not remember which bag he had put it in. Anyone finding the package has been asked to contact customs officials". Lucky they don't have the death penalty for drug traffickers in Japan.

From the BBC.

University of Southern California releases generally accepted PR practices study

This is an academic study conducted by Jerry Swerling, Professor and Director of PR at the USC. I am blogging about it as although this is a US study, the findings apply to European markets:

• In 2007, PR budgets increased on average by 7%
• Organizations remain reluctant or unable to allocate adequate resources to PR evaluation, preferring to focus on execution (so true...)
• Increasingly the PR function reported directly to the C-Suite at 64% reporting to human resources, legal, finance and strategic planning.
  
• PR was ranked as the top contributor to success among respondents at government agencies and among all but the very largest not-for-profits, suggesting that one of the benefits of working in the government or not-for-profit arena is the extent
  to which PR is seen as an important player.
  

The recommendation for best practices in PR are as follow:

• GAP Best Practice #1: Maintain a higher than average ratio of PR budget to gross revenue (GAP PR/GR Ratio).
• GAP Best Practice #2: Report directly and exclusively to the C-Suite.
• GAP Best Practice #3: Optimize the C-Suite’s understanding of PR’s current and potential contributions to the success of the organization as a
• whole.
• GAP Best Practice #4: Establish an effective social responsibility strategy for your organization.
• GAP Best Practice #5: Establish an effective digital-media strategy for your organization.
• GAP Best Practice #6: Establish an effective issues-management strategy for your organization.
• GAP Best Practice #7: Optimize integration and coordination within the PR/Communications function, and between it and other organizational functions.
• GAP Best Practice #8: Encourage highly ethical practices across the organization, beginning with communication.
• GAP Best Practice #9: Encourage the organization-wide adoption of a long-term strategic point of view, beginning with communication.
• GAP Best Practice #10: Encourage the organization-wide adoption of a proactive mindset, beginning with communication.
• GAP Best Practice #11: Encourage the organization-wide adoption of a flexible mindset, beginning with communication.
• GAP Best Practice #12: Optimize the integration of PR and reputational considerations into top-level organizational strategies.
• GAP Best Practice #13: Measurably contribute to organizational success.

My suggestions for the next GAP are questions on how PR agencies or clients use/integrate the web in their programs.

Check out the full study at USC.

BrandTags: See what people think of brands

This is brilliant! Look at a brand logo and enter the first word that comes to mind. You can see the collective brand association about each brand. If you could enter your demographics, this would be a nice market research tool. Trends data would be useful too so you could see how perception shifts and you could tie that back to campaign activities.

Check it out: BrandTags.

Do you know who I am! Ladbrokes CEO bullies British Airways.

Bookmakers Ladbrokes has instructed staff not to fly with British Airways following an incident involving its chief executive's daughter who was on her way back from Barbados (the flight was overbooked and they offered a standard compensation for her and her friend to take the next flight). I am with BA on that one. The Daily Mash sums up my feeling in a hilarious article: "A JUMPED-UP bookie has threatened to boycott British Airways after a stewardess refused to rearrange his caviar into the shape of Charles Bronson in Death Wish II". The customer is always right and some have more rights than others... or at least feel like it. BA apologized... But as the Daily Mash pointed out, they will certainly now be seeking their racing tips from the bloke that runs William Hill instead.

Fifidel: real time negotiation engine for product sales

Fididel is an online marketplace based on real-time negotiation of sales. Interesting concept. Open to US transactions only at present.

Affordable Mobile Broadband on the go with Three

During my short stay in the US, at least as far as I recall, most public places offered free Wi-Fi access. It is a commodity. In the land of high price/low value, I found to my astonishment that even Starbucks (who pioneered free Wi-Fi in their shops in the States) is charging £5 for local Wi-Fi access, which is outrageously expensive. Some independent cafes offer free Wi-Fi such as the excellent Tuttis in Holborn but they are a rarity. The alternative is to use pay-as-you-go services such as The Cloud but not all the places I go to use it as their Wi-Fi provider and I wouldn’t want to pay for a service I could not access everywhere (prices start from a hefty £4.50 per hour on pay-as-you go or £10 a month for subscription).

If you are a business nomad, you would want to consider Three’s mobile broadband offer. I am testing it courtesy of the folks at 3MobileBuzz.

The first SIM I received was faulty but I got it replaced quickly. This is my second experience with their call centre and I must say that once again they did a great job: professional and courteous. So dealing with it wasn’t the hassle I anticipated.

Setting-up your connection is pretty easy, at least on a Mac:
- Insert the SIM card in the USB modem. You only need to do that once.
- Plug-in the dongle
- When it mounts, click on the “Mobile Connect” application.
- Click on “Connect”.

That’s it, you are online.

Connection speed varies a lot. My very first test was at my school in Baker Street. The connection was unfortunately too slow to check-out my emails. I did subsequent trials at various locations around London and the speed was good enough to check emails and surf the web. I plan to try a Skype video call this weekend, which would be the ultimate deal clincher for me.

Three has a special offer and retail their USB modem from £49.99. On contract plans, you get 1GB allowance for £10, 3GB for £15 and 7GB for £25. This is similar to the 2 other companies offering mobile broadband in the UK: Vodafone is also charging £15 for 3GB allowance so is T-Mobile. The latter has an “unlimited data” plan, which is in fact a 10GB allowance for £35 a month. Telecom plans are notoriously difficult to compare as companies have all incentives to make it look like it is different from their competitors so I am going to ask a few questions to my contacts there so I could work out where the real value is in the market.

In the meantime, I will make the most of the sunshine with some outdoor blogging.

The triumph of form over substance: Boris Johnson wins London

Prepare to turn the clock back as London enters 4 years of stagnation. What is Boris' policy on transport apart from bringing back the routemasters? (Tories like to romanticize the past). What is his policy on housing apart from hating any building taller than St Paul's? I could go on for ages. People forgot how bad London was before Ken, they are going to get a taste of it pretty soon.