Thursday, August 30, 2007
nvestment group pays £50m cash for Hirst's diamond skull
Article on Evening Standard.
Wednesday, August 29, 2007
Only 5% of UK corporations use blogs on a regular basis,
Where do chinese people eat out in london?
- Young Cheng (Shaftsbury avenue) for quick lunch
- China China in Chinatown for mixed meat takeaways when I feel lazy and skint
- Royal China (Bayswater or Baker Street branch)
- Four Seasons in Bayswater for duck noodles
- The Hare & Tortoise on High Street Kensington for their soft shell crabs
- Pearl Liang (hidden gem in Paddington for posher meals - lobster noodles is recommended)
- Kiasu on Bayswater for authentic Singaporean fares
Tuesday, August 28, 2007
World's strangest laws: In Indonesia, the penalty for masturbation is decapitation...
- "It is an act of treason to place a postage stamp bearing the British monarch upside down".
- "In France, it is forbidden to call a pig Napoleon."
- "In Ohio, it is against state law to get a fish drunk"
- "In Florida, unmarried women who parachute on Sundays can be jailed."
- "In Chester, Welshmen are banned from entering the city before sunrise and from staying after sunset."
- "In the city of York, it is legal to murder a Scotsman within the ancient city walls, but only if he is carrying a bow and arrow."
Friday, August 24, 2007
How to Make Skype Portable via USB
Mark O'Neill explains how to carry your Skype around on Read/WriteWeb. I am summarising it here.
- Create a folder and copy the file "skype.exe" into it.
- Create another folder inside your folder and call it "data". Inside, create a text file called "skype.bat" with the following text: skype.exe /datapath:"Data" /removable.
- Copy to your USB key. Done.
Monday, August 13, 2007
Wired: Advertisers waste millions in Second Life
Friday, August 10, 2007
Thursday, August 09, 2007
Tuesday, August 07, 2007
Food branded McDonald's just taste better. Ask the kids.
- "almost 77 percent said the labeled fries tasted best while only 13 percent preferred the others".
- "54% percent preferred McDonald's-wrapped carrots versus 23 percent who liked the plain-wrapped sample".
- "29 kids chose McDonald's-wrapped burgers and 22 chose the unmarked ones" (not clear cut).
- "Fewer than one-fourth of the children said both samples of all foods tasted the same".
Article on CNN
Friday, August 03, 2007
Steven Wright
1- I'd kill for a Nobel Peace Prize.
2- Borrow money from pessimists - they don't expect it back.
3- Half the people you know are below average.
4- 99% of lawyers give the rest a bad name.
5- 42.7% of all statistics are made up on the spot.
6- A conscience is what hurts when all your other parts feel so good.
7- A clear conscience is usually the sign of a bad memory.
8- If you want the rainbow, you gotta put up with the rain.
9- All those who believe in psycho-kinesis, raise my hand.
10- The early bird may get the worm, but the second mouse gets the cheese.
11- I almost had a psychic girlfriend but she left me before we met.
12- OK, so what's the speed of dark?
13- How do you tell when you're out of invisible ink?
14- If everything seems to be going well, you have obviously overlooked something.
15- Depression is merely anger without enthusiasm.
16- When everything is coming your way, you're in the wrong lane.
17- Ambition is a poor excuse for not having enough sense to be lazy.
18- Hard work pays off in the future, laziness pays off now.
19- I intend to live forever - so far, so good.
20- If Barbie is so popular, why do you have to buy her friends?
21- Eagles may soar, but weasels don't get sucked into jet engines.
22- What happens if you get scared half to death twice?
23- My mechanic told me, "I couldn't repair your brakes, so I made your horn louder."
24- Why do psychics have to ask you for your name?
25- If at first you don't succeed, destroy all evidence that you tried.
26- A conclusion is the place where you got tired of thinking.
27- Experience is something you don't get until just after you need it.
28- The hardness of the butter is proportional to the softness of the bread.
29- To steal ideas from one person is plagiarism; to steal from many is research.
30- The problem with the gene pool is that there is no lifeguard.
31- The sooner you fall behind, the more time you'll have to catch up.
32- The colder the x-ray table, the more of your body is required to be on it.
33- Everyone has a photographic memory, some just don't have film!
Monday, July 30, 2007
Useful sites for those considering buying a property in the UK
Friday, July 20, 2007
Tuesday, July 17, 2007
Introducing Yugma
Paris to offer free Wi-Fi
Article in French
Saturday, July 14, 2007
London underground dinner party
Friday, July 13, 2007
Teens Leaving MySpace For Facebook?
Thursday, July 12, 2007
European Internet users spend more time online than watching TV or reading newspapers
European internet users spend 14.3 hours a week online, compared with 11.3 hours watching TV, and 4.4 hours reading newspapers or magazines, the research group said. 36% of people who go online said they spent less time looking at the television as a result.
BBC News
Friday, July 06, 2007
Will Facebook kill Linked-In?
I've been on Linked-In for a few years and signed-up to Facebook recently, as most people I know in the
Networking is not about collecting “connections” but getting to know people beyond what’s written on their business cards. Too many Linked-In users treat the network as a customer database. Facebook, at least for the moment is indeed a better tool than Linked-In for quality of relationships, which determines a personal network's value.
New UK Fiat website
Fiat re-launched its
Fiat is a Digital PR client in
Wednesday, July 04, 2007
Preserving our collective memory in the digital age
Think about it, we can still read 5,000 years old Egyptian hieroglyphs or medieval manuscripts but we can't access a file on a floppy disk, read a Betamax tape or a Philips CD-I... There is a danger of loosing our collective memory because we record it on highly perishable media. And the pace of change drives the cost of re-recording it again and again for national archives, who are often poorly funded.
I reckon that in 10 years time, it will be fashionable to handwrite letters again, just because it involves efforts and makes the recipient feel special. And your letter will be preserved for hundred years for posterity, unlike that "reply all" email.
BBC article
Sunday, July 01, 2007
Saturday, June 30, 2007
Are search engines responsible for the content of the websites they link to?
If the case is successful, any search engine accessible in the UK could be liable for defamation suits.
From VNUNET.com and Tech.blorge.com
Friday, June 29, 2007
Just one in five customers getting broadband service at speed advertised
Jason Lloyd, Head of Broadband at the survey commissioner: "I urge all people to check what deal they are on and then ask their broadband provider for a free upgrade".
I will follow that advice as my own broadband provider delivers me speed of up to 20Kbps at present...
Tuesday, June 26, 2007
Monday, June 25, 2007
Myspace v. Facebook? Social sites reveal class divide in America
Thursday, June 21, 2007
Friday, June 15, 2007
Le blog de Valéry Giscard d'Estaing gives me a French lesson in blogging
French blogueurs vocabulary:
- A blogger = un blogueur. Plural: blogueurs
- A blog post = un billet. Plural: billets
- A comment = un commentaire. Plural: commentaires
- A trackback link = un retrolien. retroliens
- RSS feed = fil des billets
Tuesday, June 12, 2007
G8 summit, Nicolas Sarkozy and treacherous vodka shots
Via Guy who saw it on The Register
Wednesday, May 23, 2007
iGoogle
Tuesday, May 22, 2007
Monday, May 21, 2007
Online adspend up to more than £2bn in UK
Thursday, May 17, 2007
Engadget send Apple's shareprice tumbling
Via an email from El Blogador.
Wednesday, May 16, 2007
Youtube water and whisky experiment highlights failings of science teaching in the West
What's even more entertaining is to read comments to that simple physics experiment: "it's magic!", "it's a fake!". This is a nice segway to this article that compares science curriculum for 14 years old students in the
Tuesday, May 15, 2007
MIT Scratch
Flickrvision
Via El Blogador
New MBA online community
Monday, May 07, 2007
France has spoken...
Thursday, May 03, 2007
Most popular French blogs
Half of social network users dismiss ads
Wednesday, April 25, 2007
Monday, April 23, 2007
Sunday, April 22, 2007
1st round of French elections: encouraging yet worrying
I am encouraged that Sarkozy won what is probably the highest score for a "RPR now UMP"* candidate in the first round for the last 20 years. I am concerned about what Bayrou's supporters will do next with their votes, given that they didn't really think that through in the first round. Many socialists voted Bayrou believing he would have a better chance to beat Sarkozy in the second round...
Royal, since she has no program that any decent economist would support is building an "all but Sarkozy" coalition. I watched the live BBC 24 coverage of the elections and apparently, French people now understand that they need to change if they want to survive in the 21st century. Royal is positioning herself as the agent of "gentle change" as opposed to Sarkozy's more "brutal" methods.
Mathematically, if Sarkozy does not win Bayrou's voters, he will lose to Royal. Now imagine France as a car whose handbrake has been released, sliding slowly downhill towards a cliff. Voting Royal is like pressing the accelerator with both feet.
* Let's compare UK and French political parties: the UMP, which is "right wing" in France would be at the left of "New Labour". That's how liberal we are. Royal's supporters would be speaking standing on a box in Hyde Park corner.
Saturday, April 21, 2007
French elections: an analysis for French expatriates.
George Walden thinks that
Not sure I understand what his program is about. I know he likes horses and wants a government of consensus with the left and the right. Not a recipe for change to me. But French people love that: more of the same. Likely to be in the second round. Out.
I knew many people like him when I was in high school. They spent their days sitting down in cafes, smoking cigarettes, wearing black turtle necks and talking about how great the communist revolution was. I guess most work for the French post office now. Out.
He has been consistent for a few decades: boot all immigrants outside
Made his political career out of smashing McDonald’s windows. Out.
Mainstream communist party. Out.
Famously said that CEOs of companies that made profits yet fired employees should be jailed. She is a “French Trotskyist communist politician”. There are not enough goulags in
Never heard of him before. Hunting party (people who like to kill other forms of life for fun). Out.
Another Trostkyist … Out.
The French revolution abolished the monarchy 218 years ago. Out.
Green candidate. Don’t know what her program is. Out.
She definitely campaigns for change: Turning the clock back to 1970’s style of French socialism with a bloated state, massive handouts, more taxes and protection from the “evils of liberalism”. Wrong analysis of the problems and wrong solutions. Since she is one of the top three candidates likely to go into the second round, it is fair to say that her election would probably be the worst thing that could happen to
I have being contaminated by the evils of liberalism therefore only Sarkosy’s program seems to make some sense to me (and I stress “some”). Yet I don’t think
Et voila, I did all the hard work for you so that you don’t have to think too much when voting this weekend. I’ll watch the results live with the French club at my school. I’ll comment on Monday.
Friday, April 20, 2007
MySpace takes on Google News and Digg
MySpace is going into the news business with a service that will scour the internet for news stories and let users vote on which ones receive the most exposure.
Via Times Online.
Weblin: surf the web together with your avatars
Tuesday, April 17, 2007
Simplycity: online community for those who value simple, soap
By answering regular polls (such as helping choose future packaging or a model for a poster campaign), registered users become "advisers" and earn points to spend on discounted products in an exclusive online boutique. There is a blog too and comments are enabled, albeit vetted by an editor.
The press release talks about "web 2.0" but the site lacks tools for users to actually express themselves or connect with each other. This means that the site is falling short of being a true community and viral growth will be driven by the availability of discounts more than anything else.
Nonetheless, it's a good step forward for a FMCG brand in engaging with consumers in co-creation. Why not push it slightly further and ask consumers to suggest packaging ideas of their own too?
Thank you Gaylene for the tip.
Watching the French elections in London?
Sunday, April 15, 2007
U.S. election campaign pros give French counterparts a lesson in spin
Wednesday, April 11, 2007
The thankfully stillborn bloggers' code of conduct
Following from Kathy Sierra's encounter with the "dark side" of the blogosphere, Tim O'Reilly (Web 2.0TM) proposed a "blogger’s code of conduct" which is getting a lot of media attention and a lot of flak from bloggers. I don’t have time to go at length as to why I think this is daft or even a dangerous idea as I am struggling to finish my MBA thesis (I shouldn’t be blogging but I could not resist on that one). I am pointing you instead to two bloggers who best encapsulate what I would have written: Tristan Louis who does a great job at explaining how unworkable this proposal is and Jeff Jarvis who shows the flipside of it.
Saturday, April 07, 2007
Immigration: The human cost
The Onion News Network has set the standard for globe-encompassing 24-hour television news since it was founded in December, 1892. The network boasts channels in 171 languages and can be viewed in 4.2 billion households in 811 countries.
The Times: MBA Podcasts
Friday, April 06, 2007
Second Life Flooded
Sunday, March 25, 2007
Europeana: Google Books Competitor And Another Unimaginative Name For a European Project
On my list of things that annoys me is why everything funded by the European Union as to have "Euro" something in the name? My take: it is the lowest common denominator that everyone can agree on so we will be stuck with dull names and creative decisions run by committees for the next 50 years.
Saturday, March 24, 2007
Resident Advisor
See Resident Advisor
Thursday, March 22, 2007
NBC Universal and News Corp plan Youtube rival
Wednesday, March 21, 2007
Monday, March 19, 2007
Does CSR impact consumers' purchasing habits?
Sunday, March 18, 2007
Hill & Knowlton commended at Revolution Awards
Friday, March 16, 2007
Revolution Awards tonight
Retailers get more traffic from social networks than search engines
Via New Media Age, 15th of March 2007
Wednesday, March 14, 2007
Tuesday, March 13, 2007
Viacom Sues YouTube For $1 Billion
Monday, March 12, 2007
Virtual Worlds Review tracker
Thank you Heather.
Do you find online consumer reviews useful?
How much do you use online consumer reviews? Do you find them useful? Tell us all in a short survey, help a final year MBA student complete his report, do a good deed and win a $20 Amazon gift certificate. All for 10 minutes of your time only!
Click on the link or paste it in your browser:
http://www.surveymonkey.com/s.asp?u=632133464397
Thank you
Wednesday, March 07, 2007
Sony to launch Second Life competitor
Via IT Wire.
Future of television: Free Tube
Works well.
A Second look @ Second Life
Second Life article. More articles on Ampersand.
A Second look @ Second Life
The Second Life tidal wave has finally crossed the Atlantic and is leaping on European shores. By in large, communication professionals are perplexed about whether they should surf the hype or not. But to their credit, they recognise a “PR opportunity” when they see one: over the last 6 months media coverage related to Second Life (SL) increased by nearly 150%[1] while SL blog mentions increased by 260%[2].
This begs the question: How long will the Second-Life media frenzy lasts? And if not for PR, what is the value of investing time and money with avatars when marketing budgets are under renewed pressure to deliver real dollar returns from real consumers?
While a reality check is overdue, I would argue that there is more than meets the eye in SL and there is genuine value to be extracted for brands that are willing to learn the dynamics of the ‘metaverse’ and play by its rules.
Second Life is a land of plenty, not of many
There are over 2.9 million registered users in SL[3] however most reports talk of about 300,000 active users and it is estimated that concurrent users are only around 20,000[4] (there are about twenty thousands users on average at the same time in SL). Marketers are interested in knowing their audience. Reliable estimates on SL demographics are hard to come by but it is thought that 25% to 45% of users come from outside the U.S, mostly from Canada, UK, Australia and Western Europe[5]. SL is developing fast outside North-America and local European enclaves such as a virtual Dublin or Parioli, a replica of a Roman street (the city, not the era…) are flourishing. The average SL user has a median age of 32 years old, with equal gender split[6].
Residents are marketing savvy and patriotic
Second Life residents have been busy shaping their “little” world since 2003 and it is only since last year than big corporations have discovered this vast untouched land, and decided to plant their flags on it. Some think that Second Life could turn into another ad funded Myspace. I won’t bet on that. The flood of announcements about companies being the first “fill in the blanks” in SL has triggered a growing backlash from residents against brands who are perceived to be invading their turf.[7] In addition, it is fair to say that the PR value of setting up a presence in SL follows the law of diminishing returns.
When corporations occupy virtual land, they often go unnoticed. The most popular places in SL are grassroots and resident -run (mostly in the casinos/nightclubs/ adult entertainment arena…). None of the corporate outposts is achieving decent traffic in comparison. According to New World Notes, the only corporate venue that gets decent traffic is Thomson who offers educational content, i.e. something of value[8]. A lesson to all?
The right rewards beckon companies with the right expectations
Despite the hype, SL is growing fast. And it is not alone: World of Warcraft passed 8 millions players in January[9] while the BBC is launching its own virtual world for children[10]. Consumers are moving away from watching TV commercials, magazines and online banners to places where they can be their own director and actor. If consumers are spending more time into virtual worlds it makes sense for their favourite brands to follow them in their virtual life. Toyota, Pontiac, American Apparel, Starwood Hotels are among those already established. Philips, ABN Amro and AOL have made announcement for 2007. Even the French socialist party has set-up an outpost in SL. Anecdotally; it is the only place where I saw avatars smoking…
To set expectations right, buying an island in SL or commissioning an avatar of your CEO will not terraform your brand into an epitome of coolness. The value is not in being present but in being active. Most companies in SL think about their presence from an advertising standpoint. That is a place for people to “experience the brand”. A visitor to such experiential venues (think agencies’ virtual offices or trendy company showrooms…) will quickly notice more often than less that these places are devoid of any life forms. SL is a platform for interaction and if there is no one to interact with, the fun of wandering up and down designer glass stairways quickly wane. Why stay or come back? Think about sustaining your investment: spend less in building a fancy shop and more in manning the shop floor!
Think co-creative marketing and immersive learning not clickable billboards
There are countless creative opportunities to promote your brand in SL, besides virtual billboards and showrooms. The only constraints are of the platform itself. Talking of which, it is worth mentioning that when more than 40 people/avatars are confined in one place, SL slows down considerably. When organising events it is therefore advised to prioritise quality over quantity as the inability to achieve the latter is seriously detrimental to the former. Technology blog Tech Crunch has another useful insight: holding SL only media announcements irritates time poor and technology challenged journalists[11] (who often writes about Second Life from their experience watching the corporate video on the website…)
SL residents like to create. Unless they are provided with tools to contribute to the “brand experience” there will treat your efforts the way you treat an ad poster: pretty to look at once, nothing more. Spending time with the SL natives and enrolling them to develop your SL footprint will increase the chance of successfully “blending in”. For example, you could launch a competition for SL residents to design your building or hire brand supporters to engage with visitors. If you stuck for ideas, just ask the natives. Could you sponsor local fashion designers or inviting a SL virtual car designer to your real design studio? How about limited digital versions of your products offered or sold underground to trendsetters to create some buzz? Or publishing a guide to the coolest venues?
The whole of SL is user generated, the very same trend driven by hard to reach Gen Y and Gen X consumers. What better place to gather first hand consumer insights or indulge in a bit of consumer ethnography? Your SL venue could be a perfect way to train your marketing staff across the world on social media, consumer trends and conduct workshops ; providing you with an opportunity to practice what you teach and to reduce your company’s carbon emissions.
By engaging with the virtual community and offering something of value, you will turn every interaction into a genuine understanding of what makes consumers want to create and converse. This is happening now, in virtual worlds, in Myspace or in Youtube. Stepping in Second Life is not about PR or showering avatars with ads. It provides an opportunity to understand the mindset of today’s connected consumers. This will turn your investment in Second Life into a real competitive advantage in First Life and deliver real dollar returns on your marketing investment.
-------------------------------------------------------------------------------- [1] Factiva. Percentage increase comparisons between months of August 2006 and January 2007.[2] Blogpulse. Keyword mentions “Second Life” over last 6 months as of 25th of January 2007.
[3] http://secondlife.com/ as of 25th of January 2007.
[4] http://gigagamez.com/2006/12/18/second-life-hype-vs-anti-hype-vs-anti-anti-hype/
http://many.corante.com/archives/2007/01/04/
real_second_life_numbers_thanks_to_david_kirkpatrick.php
[5] http://www.secretlair.com/index.php?/clickableculture/entry/
second_life_stats_expanded_early_2006/
http://www.secondlifeherald.com/slh/2006/05/in_the_me tavers.html
[6] http://www.businessweek.com/innovate/conten t/oct2006/id20061030_869611.htm
[7] http://www.secondlifeherald.com/slh/2006/11/pr_flacks _banne.html
http://mutually- inclusive.typepad.com/weblog/2006/10/backlash_agains.html
[8] http://nwn.blogs.com/nwn/2006/10/why_mixed_reali.html
[9] http://www.blizzard.com/press/070111.shtml
[10] http://news.bbc.co.uk/1/hi/entertainment/6290585.stm
[11] http://www.techcrunch.com/2006/11/13/dell-to-make-announcement-in-second-life/
Monday, March 05, 2007
A Second Look @ Second Life
Saturday, March 03, 2007
Google challenging ITV to be UK’s top advertiser
ITV' estimated 2006 advertising revenues=£1.47 billion. Google’s UK advertising revenue =£825 million. Channel 4= £800 million.
Via The Times
Thursday, March 01, 2007
Second Life finds a voice
Friday, February 23, 2007
French elections fought in Second Life
Apparently, 12.73% of the SL population is French. Don't ask me how this figure was calculated...
Thursday, February 22, 2007
Milestone in 3D imagery: photo-realistic humans
Friday, February 16, 2007
We teach the machines, Web 2.0 explained.
Thursday, February 15, 2007
Tuesday, February 13, 2007
The Luke Johnson Phone Experiment
The coolest idea are usually the simplest. Luke Johnson invites you to call him on his mobile (he calls it a "cell phone" but he really means "mobile phone") to see how many people would call a stranger whose number they found on an Internet video. +1 602 435 3694
Monday, February 12, 2007
Fake blogging to be made illegal in UK, Europe
Sunday, February 11, 2007
The long tail of search
Saturday, February 10, 2007
Yahoo! Pipes
Yahoo! Pipes lets you remix feeds and create new data mashups in a visual programming environment. Good idea. Would be nice to have more options to layout or export your output.
Wednesday, February 07, 2007
Wikileaks: Anonymous wiki for government and corporate whistleblowers
Wikipedia to launch Google search engine competitor?
Tuesday, February 06, 2007
What is better? A Mitchell or a Webb?
Charlie Brooker of the Guardian reignited the PC v. Mac feud on his blog (look at the comments). You can see the ads there too.
Sunday, February 04, 2007
French join exodus for la vie en rosbif
- Stifling bureaucracy,
- Stagnant labour market,
- Unwillingness of employers to give chances to young job applicants (...) because of attitudes often criticised as rigid,
- “In France if you read classics and history at university you can become a teacher, but not, say, a banker. Things are more flexible here (in London)",
- “People here can laugh at themselves, it’s part of good manners, but people take themselves a lot more seriously in France.”
Saturday, February 03, 2007
Google to loose "Gmail" in Europe?
Thursday, February 01, 2007
Wikipedia issues warning to PR agencies
Tuesday, January 30, 2007
Scoble Not Getting Attention
Monday, January 29, 2007
Saturday, January 27, 2007
Bebe cat begs
Judy, if Bebe becomes famous, let's say we settled for 25% of direct income and royalties...
Friday, January 26, 2007
Wednesday, January 24, 2007
Rent a protester
Via BBC
Tuesday, January 23, 2007
Boo Box: Is Pay-Per-Post getting increasingly popular?
My friend Guy forwarded me this post from What'snext on Boo Box , knowing that it will upset me. A "boo box" is a button you place on your blog in or next to your reviews. If your readers decide to buy the product you describe, you get a share of the sale. BL Ochman thinks it's "a cool idea, as long as bloggers behave ethically with this tool". I am going to bang my old drum here. As a blogger, I am suddenly incentivised to write positive reviews that sell so I can generate more income... Therefore as a review seeker, I am suddenly incentivised to look elsewhere for genuine unskewed reviews. Ethics v. economics.
Tuesday, January 16, 2007
France's second largest TV channel partners with Google video
Tuesday, January 09, 2007
Mel Gibson's Apocalypto is a cinematographic triumph
I saw Apocalypto last Sunday with my wife. It is one of the best movies I have seen in ages (and I am a movie buff). Apocalypto is a phenomenon: it has a very simple story, it is a different setting to what you are used to, you really care for the characters (no A, B or C-lists actors here but real local casting), it has superb pictures and you are glued to your seat for 138 mins wondering what is going to happen next. This is story telling at its best. And Mel Gibson got a #1 in the
Second Life Open Source
Can web 2.0 companies build competitive advantage?
That's what I am trying to find out in my management report (final year Executive MBA "thesis" at London Business School).
I would like to interview marketing or management executives from the likes of Bebo, Myspace, Facebook, Kaboodle, Linkedin, Match.com, Friendster or start-ups in the field (relying on attracting and maintaining a critical mass of members to succeed).
I am keen to get a better understanding of the industry; the strategies used by major players and identify the golden rules for success. Interviews will be highly confidential and all data will be presented in aggregated format.
Benefits for executives are:
- Instant feedback/ideas from social media / online PR expert (and MBA student).
- Receive a copy of strategic overview when report is compiled.
- Open up a contact with London Business School (useful for future recruitment, interns and so on...)
- Doing a good deed
I can provide further details and my research tutor's contacts and references. Any help is much appreciated.
Thank you!