"Datamonitor's Business Insights study predicts that charges for advertising on social networks will have risen steeply by 2015 (...) the report predicts social networks will only make £4.14 per user per year (US$6.03)". Looking at the backlash against Facebook's move to make its platform more advertiser friendly, fair to say that it will be a tough battle to convince users to gobble more ads and let go of more personal data, and to convince advertisers of a premium ROI.
Full article on Brand Republic.
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