A Guardian article about the longest running newspaper ad, for the Practical English Programme, a distance learning course on written and spoken English. Since the 1950s, 400,000 people have taken the course and the current MD reckons that despite several trials with new adverts, the original ad copy is still the most effective.
2 comments:
nice blog, will visit again!!!
I usually commit those mistakes especially when in front of the computer where I don’t really think of anything else but what’s on the screen.
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