Facebook will allow brands to create profiles on Facebook. Feeds will display messages like "John Q is a fan of Toyota Prius". Friends of John Q will see banner ads for Toyota throughout Facebook’s site with a photo of John Q and the fact that he likes the Prius.
Article on NY Times.
3 comments:
That a pretty creative way to insert ads into people's interpersonal relationships.
I think this is a great idea! Hopefully they will provide users with an ability to turn this off when it launches (unlike the news feed privacy options) - I wouldn't want to see a lot of user backlash as before
You are both right. They have to do it right or risk doing a "friendster", where everyone leaves i n drone.
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