Rohit Bhargava comments on the risks for consumers to be turned off from blogs, who supposed to be genuine voices but who are increasingly tainted by "flogs" and "astroturfing". His 5 lessons:
- Be as transparent as you can
- Don't be affraid to admit you are marketing,
- Understand who your detractors are and assume they will always hate you
- Make sure you have supporters that will fight for you
- Listen, participate and respond
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