Advertisers wary of advertising on social networks

New Media Age (Print edition – 24.08.06) carries a short article on how major advertisers are wary of putting ads in social network sites. The main concerns are that brands could be seen in an "inappropriate context" and could be “destroyed by teenagers”. Control, control and old models...

I like Jeremy Verba’s quote: “Brand marketers will go where the audience is (…) when MTV and cable TV launched, advertisers didn’t want to be there.”