Marketing to avatars: American Apparel opens in Second-Life

American Apparel opened a store in virtual world Second-Life (via Micro-Persuasion)

Business week ran a comprehensive article last month on Second-Life highlighting business opportunities and how companies are seeing more than fun and games when looking at virtual worlds.

Harvard Business Review has an excellent article on "Marketing to Avatars"

Tags: american apparel, second-life, avatars, virtual world, marketing