5 reasons why social networks fail, succeed

Tristan Louis gives us 5 reasons why social networks fail and 5 reasons why social networks can succeed.

I would add that social networks can fail or succeed depending on whether they attract the right type of crowd at the first place, then balance members quality and quantity. Example: if you and your friends joined a social network, only to find out that the coolest kids in your class are on another one, will you switch? Most likely because cool people will attract more cool people. This networking effect is behind the success of Linkedin, who has many members at VP level and above. So if I were to look for a job, would I go to the place where VPs hang out or just any social network as long as it has loads of functionality?

Tags: social network, social networks, linkedin

Geoportail: exclusive picture

I managed to get as far as the homepage. One day I hope to click on these promising maps of exotic places such as St-Martin, Wallis and Futuna or even "la France continentale".

Tags: geoportail, planning a website launch, anticipating traffic

Geoportail offers closer look on France (when working).

The French government launched a rival to Google Earth in France with more detailed maps and photographies of the French territory. The service, a joint project by the National Geographic Institute and the Office of Geological and Mineral Research is called Geoportail and it went down a few hours after launch due to an"unforeseen number of visitors". I wanted to use this post to question the role of public funds v. private sector for such initiatives or highlight the lack of an English translation on the temporary error message but I am in a bad mood and rather keep my praises for the actual service, when it will work.

Tags: google earth, geoportail

Geoportail offers closer look on France (when working).

The French government launched a rival to Google Earth in France with more detailed maps and photographies of the French territory. The service, a joint project by the National Geographic Institute and the Office of Geological and Mineral Research is called Geoportail and it went down a few hours after launch due to an"unforeseen number of visitors". I wanted to use this post to question the role of public funds v. private sector for such initiatives or highlight the lack of an English translation on the temporary error message but I am in a bad mood and rather keep my praises for the actual service, when it will work.

Tags: google earth, geoportail

Cannes Lions Advertising Festival Slams Google on Failure to Build Brands

From Publishing 2.0. quoting an article from the FT where the Chief Executive of Mediavest USA admonishes Google for not putting enough branding in its search results. Google and Yahoo! push back and argue that traditional agencies and clients need a bit more "self education".

I understand Mediavest's concerns: they are not making a lot of money when their clients spend their media budgets on Google AdWords v. TV or online ads. And yes, most advertisers are still in the dark as to how AdWords work.

Yet, to advertisers 1.0's credits, their brand (and clickthroughs to their sites) would certainly benefit from having pictures or videos displayed in search results. Google AdSense already does that with click-to-play video ads. When searching for designer perfume, to use Publishing 2.0. 's example, I could tolerate some visual ads in the sponsored results. This is the thin line between providing me with relevant information and enticing me to click and as long as these two do not contradict each other, why not? Note of caution: I would recommend Google to test whether its users would accept seeing Google’s purist white layout turned into a billboard before wide-scale rollout…In the meantime, advertisers will have to relearn writing compelling copy.

Tags: Cannes Lions, advertising, google, cannes

Marketing to avatars: American Apparel opens in Second-Life

American Apparel opened a store in virtual world Second-Life (via Micro-Persuasion)

Business week ran a comprehensive article last month on Second-Life highlighting business opportunities and how companies are seeing more than fun and games when looking at virtual worlds.

Harvard Business Review has an excellent article on "Marketing to Avatars"

Tags: american apparel, second-life, avatars, virtual world, marketing

Italy 1 - USA 1

I just caught the last half of the Italy v. US game. I usually tend to cheer for the underdogs and it is not very often that the US are underdogs but in football. They really fought it and came to a draw (thanks to Keller among others), earning a precious point to keep them in the cup. Congratulations to my american friends and readers. Now you've got a reason to watch the "soccer".

Pentagon to tap social networks?

The National Security Agency is funding research into harvesting information people post about themselves on social networks and online communities and could possibly combine these with other data to build extensive personal individual profiles. Sounds like a big brotherish conspiracy theory but the Centre for Research on Globalisation that published this article states the New Scientist as it sources. We know who you are hAcKEr345!

Tags: pentagon, nsa, privacy, social networks, online communities

Social Media: Big Numbers

From ComScore Media Metrix, unique visitors in may 2006:

1. MYSPACE.COM: 51,441,000
2. Classmates.com: 14,792,000
3. FACEBOOK.COM: 14,069,000
4. YOUTUBE.COM: 12,669,000
5. MSN Spaces: 9,566,000
6. XANGA.COM: 7,146,000
7. FLICKR.COM: 5,163,000
8. Yahoo! 360°: 4,936,000
9. LIVEJOURNAL.COM: 3,904,000
10. MYYEARBOOK.COM: 3,048,000

I am lazy to copy it but look at ComScore Media Metrix's press release as it also includes the top 50 websites in the US per number of unique visitors. You'll need these figures the next time you try to convice a client that there is a world outside press releases.

First seen at Steve Rubel's.

Tags: Myspace, Classmates.com, facebook, youtube, xanga, MSN Spaces, Flickr, Yahoo, livejournal, comscore, media metrix

Tagfetch

Tagfetch retrieves and displays on one single page all content listed on various sites for the tag you are searching for. Handy time saver.

Via Steve Rubel who retrieves and displays on one single blog all new applications you are searching for. Handy time saver.

Tags: tagfetch

Diet coke + mentos = unhappy brand managers

There has been a renewed interest in practical science recently as seen in hundreds of video clips demonstrating that if you drop a mentos into a bottle of diet coke, a natural chemical reaction occurs and turns a refreshing carbonated beverage into a spectacular geyser. The story was even featured in Monday's issue of the WSJ. Coke's reaction has not been very enthusiastic: "It's an entertaining phenomenon ... [but] doesn't fit with the brand personality of Diet Coke". I sympathise, it is a far cry for Diet Coke's more feminine and sophisticated image. But it is very entertaining. Rich Smith thinks Coca Cola should capitalise on this user generated trend instead of snubbing it.

Yet another example of consumers 2.0. derailing a campaign from traditional advertisers' carefully laid out tracks.

Tags: mentos coca cola, mentos coke

Is the blogosphere too US centric? Technorati's World Cup's tags say no.

Today's Technorati's hot tags:

1. world cup
2. Zarqawi
3. Microsoft
4. Football
5. soccer
6. Iraq
7. Bush
8. England

Given football's popularity in the US, we can assume that:

• Joga.com, the Nike - Google's social network for football fans is becoming popular,
• US brands are integrating blogs into their world cup themed sponsorships,
• Like the World Cup, the blogosphere is becoming a global level playing field.

Tags: world cup, blogosphere, joga, nike, google

Au delà du PR: Beyond PR goes global.

Beyond PR is now mispelled in Franglais, Italian (Soprano style), Spanglish, Beginner's Chinese, Japlish and World Cup tourist German.

Thanks to Trevor Cook who gave me this bad idea from looking at his excellent blog.

Blogger spreadsheet screenshot

Got my invite yesterday. Unfortunately, I had and have very little time to review it. It looks to be comprehensive enough for basic Excel usage though. I haven't located the charting options yet but the sharing options are shown on the right hand side. Instead of a thorough review, I am posting a pretty picture (typical marketing guy really...).

Tags: google spreadsheet

Hexakosioihexekontahexaphobia... the fear of number 666!

Today is the 6th of June 2006, the 6th day of the 6th month of the 6th year... If you suffer from Hexakosioihexekontahexaphobia, the fear of number 666, you should not join thousands of bloggers who pushed 666 has the hottest technorati tag today. Unfortunately, it will be harder to avoid "The Omen"'s remake and the launch of hundreds of books, albums, parties with a "number of the beast" theme.

Al Lewis sums it up nicely: "It's good day to hawk books, films, CDs, beer or anything else - because if there's a devil, he's got to love marketers". See his article.

If 666 is the number of the beast, did you know that:

• 670 is the approximate number of the Beast
• /666 is the Beast Common Denominator
• $665.95 is the retail price of the Beast
• 666 F is the oven temperature for roast Beast

For more insights into 666.

Tags: 666, Hexakosioihexekontahexaphobia

Google launches spreadsheet application

Sneak peek here. I am a heavy Excel user now, thanks to the London Business School so I will definitely try it when it is released to compare. Noteworthy from Google's early description:

• Choose who can access your spreadsheets.

Just enter the email addresses of the people you want to share a given document, and then send them a message.

• Share documents instantly.

People with whom you share a given spreadsheet can access it as soon as they sign in.

• Edit with others in real time.

Multiple people can edit or view your spreadsheet at the same time as you - their names will appear in an on-screen chat window.

• Edit from anywhere.

There's nothing to download; you access your spreadsheets from any computer with an Internet connection and a supported browser.

• Never lose your work.

Online storage and auto-save mean you need not fear hard drive failures and power outages.

Via Damien Mulley

Tags: google spreadsheet, google, excel

No man is an island

Cheyenne Morrison sells private islands for a living and has a blog. Just what the doctor ordered for a monday morning in the office.

Create technorati tags automatically in Blogger with Greasemonkey script for Firefox.

Works for Firefox.

1. Go to a consuming experience
2. Follow instructions

Cheeky monkey but if I can do it, so can you. It's simple and well explained.

Tags: technorati, firefox, script, greasemonkey, blogger, tags

7 millions French web users read a blog once a month

According to Mediametrie (French audience rating agency), 27.6% of French web users visit blogs at least once a month. . 4 millions wrote comments and 3 millions created their own blog.

Most popular blog platforms are Skyblogs (from radio station Skyrock) with 4.17 millions visitors, followed by MSN Spaces (2.95 millions visitors), OverBlog (2.32 millions), Six Apart (1.87), Blogger (1.56) and BlogSpirit (1.3).

Article in French at ZDNet.fr

Mediametrie report in PDF here (en francais)

Problem: One thousand paintings and counting.

Sala is a young artist living in Zurich. He paints 1,000 paintings representing numbers 1 to 1,000 and sells them on his website. The price is computed as the difference between 1,000 and the number represented. Discounts apply but decrease by 10% for every 100 paintings sold. Sala's website was picked-up by Boing Boing and Seth Godin's blog, both high traffic blogs. The local Swiss press ignores him. Sala calls it an experiment in mathematics and art. Joel thinks he is brilliant.

How long will it take him to sell one million pixels?