Google sketchup gives a second life to Google earth

Google just released Google Sketchup, a free 3D modelling software that allows you to create objects (house, trees, spaceships...) you can import in Google Earth and share with others. Business 2.0. thinks that Google could venture into Second Life's territory. As it stands, the application currently lacks the avatar creation, animation and interaction that makes second life literally come to life. But it could be a step in that direction. It is also a clever way to get users more involved, both in time spent and emotionally with Google Earth, beyond its initial novelty factor. Inviting other users to visit your house will certainly contribute to increase Google Earth's network effect and draw in more users/more usage. I wonder if this will kick-start a range of new virtual careers, a la Second Life where talented 3D designers could sell their architect and builder talents to others, or cunny businessmen will start trading real estate or set-up shops. May be this is a new beginning for the stillborn virtual shopping mall trend of the mid-nineties :-) Anyway, I'll give a go at building a new home in the coming days...

Via The Business 2.0 blog