Yahoo hired Kevin Sites, a seasoned multimedia journalist (text/audio/video) and blogger to provide a more personal and interactive approach to reporting on conflicts (and compete for attention with mainstream media outlets).
"Yahoo plans to create media-rich packages that put the stories in context. For example, a story about Iraq could include links to other news stories on the conflict, maps of the region and a nod toward other blogs that discuss the war. (...) such multilayered coverage will likely attract younger people to its programming."
Story on Publish.com
I think that this is a brilliant move and a significant milestone in reshaping our stale media landscape.
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